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Results 226 - 250 of 343Sort Results By: Published Date | Title | Company Name
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
There will be a ransomware attack on businesses every 14 seconds by the end of 2019 . Every 40 seconds, one of those attacks will prove successful , with devastating effects ranging from permanent loss of irreplaceable data to life-threatening interruptions to patient care. In years past, expert malware authors packaged up their know-how into costly exploit kits sold on the underground market. Cyber criminals had to recover high upfront costs before launching a campaign and realizing a profit. Today, ransomware-as a-service groups like Satan make it easier than ever before for would-be cyber criminals with minimal technical skills to launch attacks, offering free ransomware toolkits and hands-on help to manage campaigns and extort payments. Read our white paper to learn how CylancePROTECT® prevents Petya, Goldeneye, WannaCry, Satan, and many more from executing, with machine learning models dating back to September 2015, long before the ransomware first appeared in the wild.
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BlackBerry Cylance
Published By: ComCorp     Published Date: Oct 08, 2009
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
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seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, comcorp
    
ComCorp
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing
    
Net Atlantic
Published By: Net Atlantic     Published Date: May 28, 2010
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing. This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more. Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers: •Logging into your list •Managing your members •Creating content •Sending mailings •Checking the results of your campaigns •And much more. This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right. Webinar Details: "Email Marketing with Net Atlantic" presented by Gregg Hanson Date: Every Wednesday Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
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net atlantic, webinar, live event, email marketing
    
Net Atlantic
Published By: Net Atlantic     Published Date: Mar 04, 2010
This white paper covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more.
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net atlantic, subscriber management, email management, deliverability, response rates, transactional mailing, emarketing
    
Net Atlantic
Published By: Net Atlantic     Published Date: Sep 10, 2010
Net Atlantic's free on-demand webinar, Solutions for Email Subscriber Management, covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully. View It Now - On Demand! Recorded Live on September 2, 2010
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net atlantic, subscriber email, email management, deliverability, webinar, esp, crm, social media, automation
    
Net Atlantic
Published By: BlueHornet     Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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blue hornet, bluehornet, data collection, data mining, subscriber information, subscriber, newsletter design, newsletter managment, campaign managment
    
BlueHornet
Published By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
    
Eyeblaster, Inc.
Published By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
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tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies, enterprise applications
    
Tippit, CRM
Published By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
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quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
    
Jigsaw
Published By: SAS     Published Date: Sep 30, 2014
Stop to think about how – and how often – your business interacts with customers. Every day, with each interaction, data is created. What percentage of the data generated by these interactions are you using? There are so many channels for interaction, like social media, call centers, sales staff, help and support resources, marketing and campaigns. Typically, organizations believe that they are using only a small fraction of it effectively – at best, upwards of 10 percent of all the available data. Why? One reason relates to the difficulties in collecting all this data. This limitation is beginning to wane as commodity hardware becomes increasingly popular for big data storage. But another major inhibitor to examining all customer data has been the inability to examine millions, or even billions, of data points that constitute the customer picture. And much of this is now in the form of unstructured text inputs.
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sas, text analysis visualization, voice of the customer, unstructured text inputs
    
SAS
Published By: SAS     Published Date: Oct 18, 2017
With all of the attention on machine learning, many are seeking a better understanding of this hot topic and the benefits that it could provide to their organizations. Machine learning – as well as deep learning, natural language processing and cognitive computing – are driving innovations in identifying images, personalizing marketing campaigns, genomics, and navigating the self-driving car. This e-book provides a primer on these innovative techniques as well as 10 best practices and a checklist for machine learning readiness.
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SAS
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Bridgeline Digital     Published Date: Oct 28, 2013
This eBook is for designers that are tired of creating the same bland emails, the content marketers who find themselves at a loss while coming up with the right words in their subject line, and, most of all, for the frustrated marketing teams that are sick of wondering why their campaigns fail to produce desired results.
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email marketing, email marketing campaign, email marketing strategies, content marketing, maximizing customer engagement, email design, autoresponders, automated emails
    
Bridgeline Digital
Published By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
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in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app, engage users, app user engagement, app engagement, engagement campaigns, measuring campaign, app campaign, user segments, segment app users, user retention, retain users, user value, lifetime value
    
Localytics
Published By: Symantec     Published Date: Oct 07, 2014
The Internet Security Threat Report provides an overview and analysis of the year’s global internet threat activity. The report is based on data from the Symantec™ Global Intelligence Network, which Symantec’s analysts use to identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape. Highlights from the 2014 Internet Security Threat Report Key Findings • 91% increase in targeted attacks campaigns in 2013 • 62% increase in the number of breaches in 2013
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internet security, target attacks, breaches, threat activity, emerging trends, cybercrime, security
    
Symantec
Published By: eDataSource     Published Date: Jan 05, 2015
We track daily 25 million email campaigns from 50,000 brands. Download this 1 page white paper on how we do it and learn how you gain real-time e-mail competitive intelligence.
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email campaigns, email competitive intelligence, email monitoring, real-time, email service providers
    
eDataSource
Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns
    
SmartFocus
Published By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns.
    
SmartFocus
Published By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns, in-store technology
    
SmartFocus
Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges, it management, data center
    
SmartFocus
Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges, it management, data center
    
SmartFocus
Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
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cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social
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