Published By: Brightcove
Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
As the number of tactics available to marketers has multiplied, it has become
harder and harder for many to determine where they should focus their resources.
Digital marketing, in particular, is becoming increasingly sophisticated and offers
opportunities for highly targeted and effective campaigns.
But as B2B marketers are designing integrated programs, many overlook a tactic
that has successfully generated leads and closed sales for decades: telemarketing.
Strategically deploying telemarketing to enhance engagement, nurture prospects
and improve your data can make the difference between revenue that goes to
your bottom line and revenue that goes out the door.
This kind of direct, one-to-one communication has a natural connection with the
B2B world, a field built around relationships and tightly targeted audiences.
Published By: Marketo
Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
Get the guide to learn how predictive marketing can help you:
• Automate and personalize messages
• Refine and improve campaigns
• Mature your digital marketing
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.
Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
• Bring marketers, creatives, IT, and data analysts together to ensure success
• Save money and time while improving engagement and conversion
• Customize multiple versions of one campaign and serve ads with strong creative in real time
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated.
Read the guide now to discover how to:
• Consolidate your data to maximize your ad spend
• Simplify search, display, and social campaigns
• Deliver real-time, personalized ads with ease
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.
We live in a digital world, surrounded by the most
powerful innovations in human communication since
the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day.
Understanding the power of social integration is
half the battle; finding the right tools and strategies
to help you do this easily and effectively is equally
important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Published By: HP Inc.
Published Date: Feb 14, 2019
HP SmartStream Designer is a simple and powerful variable data printing (VDP) tool that enables HP Indigo digital press owners to provide sophisticated high-value jobs and personalized campaigns. More than 2000 HP Indigo customers are using HP SmartStream Designer to harness the HP Indigo digital advantage for their business.
Learn how HP SmartStream Designer can help you create high-value, high impact applications and open new opportunities with HP Indigo.
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in:
• Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses.
• Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot.
• Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless.
The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by:
— Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts
— Accelerating time to value from marketing and brand campaigns by streamlining asset distribution
— Improving team productivity through workflow automation
— Reducing risk associated with the use of outdated or unapproved digital assets
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships.
Get tactics and examples to help you:
Identify your customers across channels and devices
Manage today's volume and variety of customer data
Integrate and apply data across marketing campaigns
Build more personalized customer journeys
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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