Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
The average American worker sends more than 10,000 emails each year - for a company of 500, that's more than 5 million emails sent from your domain. That's 5 million brand impressions and clickable calls-to-action you could be missing out on. Employee email signatures are a massive marketing channel you've been missing out on. Here are 28 creative email signature examples used by some of the world's leading brands.
The numbers are in – your workforce is swiftly becoming a social workforce – whether you’re ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth.
How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
Published By: Sysomos
Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers.
But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Download the guide and checklist to learn:
• The steps to launch an employee Advocate Marketing program
• Proven best practices to grow your program
• The recommended timeline and steps to ensure the program drives your goals
SureSource is a leading provider of direct-to-consumer ecommerce for major brands. As the owners and operators of leading ecommerce online stores, including BudShop.com, the official online store for Anheuser- Busch, SureSource is the premier partner in optimizing the online customer user experience for their partners.
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
With leading brands including Landliebe and Mona, Campina supplies milk, cheese, butter, desserts, yogurt and all kinds of dairy drinks in over 130 countries. Historically, each of these production and sales centers operated on an independent basis. While this allowed for a degree of localized efficiency, it presented a range of issues and potential fault lines which became exacerbated as the company, and the demands of its consumer grew.
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions.
Like Natanya Anderson’s feature on how Whole Foods Market is
thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
Published By: CrowdTwist
Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack?
In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
Published By: Genesys
Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources.
This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement.
Read the report to get a detailed look at:
• The strategies that differentiates an Iconic firm from other businesses
• How strategies vary across regions based on maturity and customer expectations
• Future innovation management and technology
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.
The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement.
Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Moving from doing all your training on paper and in person to an online learning management system can be a daunting task. And switching from one LMS to another is a great time to reevaluate your program.
But where to start? This ebook breaks it down in to six steps you can take internally to help you prepare to make the jump and launch a successful elearning program.
As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
It is shocking to imagine the world where our use of plastic is leading to:
• Seas containing 500 times more microplastic particles than stars in our galaxy
• Plastic fibers being present in 83% of the world’s tap water and 90% of the world’s most popular bottled water brands
• Widespread contamination of fish in our food chain
• Seas with more plastic than fish by 2050
This is the reality of the situation we are facing today, and yet it only scratches the surface of the challenges ahead of us.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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