Lead Scoring ist eine objektive Klassifizierung eines Leads. Das hilft nicht nur abzustimmen, wie die Bearbeitung der entsprechenden Anfrage aussehen sollte, sondern auch in Marketing und Vertrieb zu identifizieren, in welchem Stadium des Kaufprozesses sich die einzelnen Interessenten befinden.
Published By: Silverpop
Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
Published By: Mintigo
Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed.
Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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