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Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management, conversion, data, platform, social, tag, content, email, technology, digital, retention, media, measurement
    
Teradata
Published By: OpenText     Published Date: Sep 27, 2017
The global nature of today’s manufacturing industry means that it is more important than ever to ensure that all participants in the design and engineering process are able to access digital information relating to a product any time, or anywhere around the world.
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opentext, manufacturing, design, engineering, digital
    
OpenText
Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys
Published By: Genesys     Published Date: Jun 13, 2018
Compare leading contact center infrastructure vendors. In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” 1 — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” 1 — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process
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leadership, customer engagement, decision making
    
Genesys
Published By: Zerto     Published Date: Oct 08, 2018
Successful Digital Transformation requires IT services to be delivered in a fast, agile and streamlined manner across the entire organization. This can present many challenges, but more importantly allows for huge opportunities to improve efficiencies across your business. The fundamental element underpinning all aspects of a Digital Transformation journey is IT Resilience. Download the toolkit now, and equip yourself, and your business, for the challenges and opportunities the digital world will bring to IT. 
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digital transformation, it resilience
    
Zerto
Published By: Visual Factories     Published Date: Mar 15, 2019
Manufacturers are looking for ways to optimize their factory floor and machinery processes to reach their full production potential. Whether it is because of equipment issues or the personnel running the machines, the average OEE machine is running at 60%. With Visual Factories’ plug-and-play cloud-based solution, factory management get enhanced visibility into their manufacturing processes, helping to identify operational inefficiencies and to increase their OEE. Real-time reports for middle management deliver root cause analysis that will increase machine efficiency. Top management use the business insights for maximizing profits and reducing costs. The solution is quick and easy to install and can be set up by on-site maintenance staff. Visual Factories' solution is compatible with any type of production machine in any market segment and has been deployed at metal working and medical tooling plants in the aerospace, automotive and medical industries around the world. Customers incl
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Visual Factories
Published By: LifeSize, a division of Logitech     Published Date: Feb 19, 2013
UVC Multipoint is the world's first virtualized, standards-based multiparty video calling solutions for on-demand meetings. Watch this video to learn about the industry's highest quality, and most powerful bridging solution.
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video, uvc, communication, presentation sharing, video conferencing, collaboration, redundancy, virtualization
    
LifeSize, a division of Logitech
Published By: Klocwork     Published Date: May 11, 2011
This technical white paper looks at the issues of developing for multicore and multiprocessor environments in detail, explains how static analysis can be used to address them, and walks through two examples of these issues in prominent open source projects.
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klocwork, software development cycle, multiprocessor, open source, processor architecture
    
Klocwork
Published By: Aria Systems     Published Date: Sep 21, 2015
Here at Aria Systems, we live and breathe all things related to monetization via customer care and relationships. We live in a world where recurring revenue management is becoming a dominant theme. Lately there’s been a natural gravitation to the Internet of Things/Internet of Everything, and the synchronicity between the business models the IoT produces and how Aria is serendipitously designed to support all of it. Simply put, we want people to think a lot about the new age the IoT heralds. To that end, this post is the first in a series intended to explore the monetization of the IoT in some depth; i.e.,the Monetization of Things.
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Aria Systems
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: ServiceSource     Published Date: Nov 01, 2013
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world. These best practices will give you insight into three key areas: • Data management & renewal opportunity generation • Sales strategy & execution • Continuing the renewal cycle We hope you enjoy this book!
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reducing customer churn, servicesource, recurring revenue, higher profit margins, drive innovation, drive performance, saas companies, competitive markets, less loyal customers, the cloud, profitable revenue stream, unique business process, technology platform, deliver real-time, fact-based plan, renewal ready data, accelerate analytics, channel partners, science of renewals, cloud computing
    
ServiceSource
Published By: GE Healthcare     Published Date: Jun 04, 2014
The central theme of industry wide adoption of EHRs is based on the concept of “meaningful use,” which by design is a metric that will connect all the moving parts of this complicated initiative into a system that communicates and delivers high-grade electronic healthcare services. To qualify as a “meaningful user,” eligible providers must demonstrate use of a “qualified EHR” in a “meaningful manner.” It is a lofty and worthwhile goal. This white paper examines the total cost of ownership for “meaningful” EHR adoption in a physician practice.
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ge healthcare, emr, emr replacement, electronic medical records, emr adoption, meaningful use, productivity, vendor, change management, healthcare it
    
GE Healthcare
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter
    
Spredfast, Inc.
Published By: Landis + Gyr     Published Date: May 30, 2017
Learn how five asset management strategies have evolved to unlock real-time data. Today, many utilities are developing transformative, data-driven asset management strategies that build on their advanced metering infrastructure (AMI) investments. The results? Improved reliability, customer satisfaction, efficiency, and long-term planning. In this white paper, we examine the relationship between asset management and technology: • How technology advances have driven the evolution of asset management • 5 asset management strategies built on real-time data • How you can prepare for a distribution-centric world
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asset management, analytics, data, ami, landis
    
Landis + Gyr
Published By: Genesys     Published Date: Jul 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
Tags : 
    
Genesys
Published By: Genesys     Published Date: Jul 13, 2018
Compare leading contact center infrastructure vendors. In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” 1 — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” 1 — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process 1 Gartner Peer Insights rev
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Genesys
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: HP Inc.     Published Date: Feb 14, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly. In such a connected world, keeping pace with the right look and feel is essential. While a picture was once worth a thousand words, it’s now worth much more. If you don’t want your audience to bounce, basic is not enough. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
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HP Inc.
Published By: Uberall     Published Date: Oct 08, 2018
A few years ago many pundits were ringing the death knell for brick and-mortar stores. Shops— and even walk-in services—they told us, would soon be eclipsed and pushed out by the massive online giants. No one would be shopping in the real world anymore. They couldn’t have been more wrong.
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mobile, shoppers, services, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: TIBCO Software     Published Date: Nov 07, 2019
Is your risk infrastructure showing signs of strain in the face of FRTB, Basel III, and BCBS 239? Imagine a risk function where discrepancies among business, risk, and finance views are eliminated, setting the stage for advanced technologies, robotic process automation, and machine learning. Take a step beyond first generation data governance towards unified data and analytics across the enterprise. In this whitepaper, we explore how technology can help financial institutions not just automate compliance, but demonstrate organizational commitment to the change management process and adherence to the principles of regulations and law. Get insights into: How you can master regulatory change as part of transforming the risk function, elevating knowledge and data resources through governance, MDM, data science, and analytics An overview of the key market challenges for delivering a unified data management and governance model Real-world case studies from G-SIBs focused on data governanc
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TIBCO Software
Published By: Workday     Published Date: May 15, 2015
This white paper reveals how Workday's modern financial applications have given TripAdvisor the insights, speed, control, and ease of use it needs to operate the world's largest travel website.
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tripadvisor, financial applications, financial management, finance, workday financial solutions, tripadvisor and workday, modern financial applications, cloud, workday solutions
    
Workday
Published By: Brocade     Published Date: Sep 07, 2010
The emerging IP-centric Session Initiation Protocol (SIP) will be essential, allowing the creation of more sophisticated web-enabled communication and collaboration tools which benefit office, mobile and home workers.
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brocade, ip networking, computerworld uk, ip-centric session initiation protocol, sip, ip networks, ip telephony
    
Brocade
Published By: Vendor Guru     Published Date: Dec 21, 2007
Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.
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vendor guru custom question campaign, crm tool, crm solution, crm tools, crm, customer relationship, customer centric, customer-centric, customer data, data integration, feedback, vendor guru, vendorguru, quinstreet, loyalty, customer service
    
Vendor Guru
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