Published By: DNN Corp.
Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers.
Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
"In this eBook from Castlight Health and Jellyvision, you will learn:
• How to influence employee behavior through careful and personalized messaging, curated content, creative incentives, and more.
• What the top U.S. organizations are doing to boost benefits engagement and guide employees along the path of health care consumerism.
• How to put your organization’s technology to work toward your communication goals to meet employees on their level."
In this report by Forrester Research, find out what 120 executives in the US with influence and decision-making responsibility regarding healthcare management do to manage costs and increase employee engagement.
The proliferation of business unit cloud use is primarily motivated by digital transformation's need for innovation and agility in big data and real-time analytics, rather than cost optimization, which causes overspending. CIOs should use three moves to gain business influence and optimize costs.
Published By: MuleSoft
Published Date: Apr 15, 2019
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently.
This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future.
Download this whitepaper to learn:
What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe
How an API strategy could define the future of financial services
How a global bank successfully completed a digital transformation initiative
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new customers.
As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
Budgeting is one of the main aspects within your control to influence profits and avoid maverick spend. Budgeting and planning help your organization invests resources to best benefit, based on cautious consideration rather than the urgency to make a short-term decision. Budgets are essential to sustain your company’s economic growth and implementing best practices will guarantee a bright future to your company.
Data is only as good as the insights it produces, the actions it influences, and the results it fosters. That’s the secret recipe for data management. Your business stakeholders depend on data-based insights to drive decisions and priorities throughout the organization. Insights based on sound data practices can give your business a competitive advantage in the marketplace. Is your data management system ready to support your business?
Find out using Forrester’s Data Management Infrastructure Self-Assessment Tool. IBM has licensed this tool to help you identify the areas of strength and opportunities for improvement.
APQC reports that 30% of CFOs that are unhappy with their current planning solution.1 Most FP&A professionals want a planning and forecast process that is fast and repeatable. They want the financial data to be accurate and transparent to the deepest levels. They need planning tools that provide structure to streamline the process and flexibility to accommodate changes in the business. And they require analysis and reporting that bring visibility to the state of the business and lead to actionable insights. This paper details five best practices that Finance teams can follow to improve their planning and forecasting and influence the strategy of an organization.
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future:
Get more done, faster and with fewer resources.
• Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales.
The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns.
Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
Published By: Rackspace
Published Date: May 28, 2019
Moving enterprise applications to the cloud is a task that can daunt even the most seasoned IT professional. Beyond the technical considerations, many other variables also influence the migration effort, and the sheer number of options available to application architects and developers can be overwhelming.
Most migration scenarios however, can be addressed by following a simple four-phase approach, namely Assess, Plan, Prepare and Migrate, where each phase is intended to move the migration effort forward with maximum learning and minimum risk.
This white paper examines the most common application migration issues and provides guidance on these four phases, so that you can have an easier time in determining the best migration strategy, and take maximum advantage of the cloud.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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