Why the future of influencer marketing starts with people and relationships not popularity.
Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
The challenge for brands and retailers is clear.
To win during the holiday shopping season, they must:
• Plan holiday campaigns leveraging the very best data
resources you can to inform messaging and targeting
• Use the fragmented holiday shopping journey to their
advantage – meeting shoppers in the moments
• Cut through the noise on Black Friday – and throughout
holiday – to reach consumers with relevant, authentic
messages that resonate
Published By: OC Tanner
Published Date: Nov 09, 2017
All around the world, corporations are investing significant resources to improve workplace culture with mixed results. How about you? Are your culture-building efforts creating a great employee experience? Are they attracting good people and inspiring them to achieve? Are they driving business results? Or are they going to waste? Discover how focusing on the right culture priorities can help you influence greatness in your organization in this new joint study by the O.C. Tanner Institute, Y2 Analytics, and Harvard Business School professor, Ashley Whillans.
Published By: OC Tanner
Published Date: Nov 09, 2017
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018?
For more information on some of the new trends we’re seeing download the O.C. Tanner Institute report.
Published By: OC Tanner
Published Date: Feb 16, 2018
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018? Read on for some of
the new trends we’re seeing.
Published By: OC Tanner
Published Date: Jun 12, 2018
Employee recognition is more than an HR program—it has a profound impact on an organization’s workplaceculture and bottom line.
Employee recognition has a strong influence on an organization’s workplace culture. Research on 10,000 employees in 12 countries shows that organizations who have a great culture are:
• 54% more likely to have employees that are Promoters on the standard NPS scale
• 53% more likely to have highly engaged employees
• 29% more likely to have employees innovating and performing great work
• 27% more likely to have increased in revenuelast year
• 25% more likely to have growth in team size in the last year1
By creating a great workplace culture employees want to engage with, you’ll see an improvement in business results. Employee recognition touches every aspect of your company culture and your employee experience—from recruiting, to engagement, productivity, innovation, and retention.
Download this case study to learn how Spectrum Enterprises has provided the scalability, reliability and security to support Hagadone Corporation’s ongoing drive for excellence including:
- Productivity driven by the network’s ability to handle day-to-day work flow quickly and with little latency, especially during spikes in usage
- Reliable connectivity for sharing large files for electronic publishing Flexibility to innovate and create an interactive hospitality guest experience
- Ability to scale bandwidth to support diverse business needs and expand Hagadone’s influence as a media company
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention.
Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates.
In this webinar, you'll learn:
TripAdvisor's messaging strategies for increasing open rates by 15%
How to structure a multi-touch nurturing workflow to sustain a relationship with candidates
A breakdown of TripAdvisor's Attract, Engage, and Convert model
Why they emphasize employee-generated content as vital to branding and candidate engagement
Published By: OC Tanner
Published Date: Apr 19, 2018
Recognition and appreciation are also vitally important in the workforce as organizations and their employees struggle to adapt to rapid change. New research conducted separately by O.C. Tanner and Brandon Hall Group shows the significant influence of recognition and appreciation in building a cultural foundation for change, innovation and a spirit of accomplishment.
When it comes to embracing new technologies like Artificial Intelligence (AI), it’s easy for companies who are curious
to be influenced by extreme examples of success or failure. Indeed, a lot of the stories of failure and disappointment
are often based on exaggerated expectations. However, such stories are not necessarily helpful or instructive for a
company who is considering AI for its business. Instead, a more realistic analysis of the challenges and opportunities
at play is in order. In this white paper, we will analyze both sides of the AI issue and help you discover the right way to
approach your AI journey.
Le changement n'est jamais facile, surtout lorsqu'il concerne les applications de gestion. Les responsables informatiques savent cependant que passer au cloud permet de gagner en efficacité et en rapidité et de réaliser d'importantes économies.
Mais en quoi les applications Cloud sont-elles si différentes de celles conçues à partir d'une architecture traditionnelle ou hybride ?
Consultez ce livre Blanc de CIO.com pour découvrir les différentes architectures cloud, la façon dont elles influencent les capacités et les performances des applications et ce que cela induit en terme de migration depuis les systèmes actuels.
Leading companies are focused on increasing customer satisfaction and retention by taking an organisation-wide, customer-centric approach. Find out about the critical role HR has to play in elevating the customer experience.
Read this report to discover:
• how HR can influence the customer agenda
• how to take advantage of AI and D&A to recruit the right people
• what skills customer service employees will need as a result of automation
• how to win senior buy-in for new HR policies and approaches
• seven action steps for building a customer-centric culture.
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
For a CISO, open source introduces a new source of risk and unique security challenge: how do you influence developers over whom you have no direct management control? Jennifer Bayuk, former CISO of Bear Stearns, provides insight on best practices for evaluating, deploying and managing open source code.
The market for blade servers is becoming ever more complex and diverse due to the convergence of related modular form factors, a fast-growing interest in fabric-based infrastructure and the influence of cloud computing on buying behavior.
Companies that use the workforce survey in an integrated life-cycle approach will simplify complex projects, reduce HR’s workload, and guide the way to the actions that will have the most influence on business performance.
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry.
1. What are the factors your brand considers before launching a social campaign?
2. How has social integration evolved within your organization?
3. How do you think social will influence your brand campaigns in the future?
4. Why is it important to involve your audience with your brand?
5. What advice would you share with someone
who is developing a social campaign?
Here’s what we discovered...
Published By: Equinix
Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
Published By: 8x8 Inc.
Published Date: Aug 09, 2017
Do you know what happens when a customer connects with your contact center? Not just the way in which he or she is routed to an agent, or the information accessed during the interaction— but what really happens in the conversation that makes the encounter an exceptional one? Do you have any insight into how your agent responded to that individual user, or a way to proactively ensure that other prospects and customers on any channel can have a consistent and positive experience? Are you leveraging all employees in your organization who have a stake in the customer experience, either directly or because their job influences the process? Do you feel confident that you have every metric at your disposal to make the best business decisions?
Download now to learn more!
Published By: Fujitsu
Published Date: Aug 01, 2017
Regardless of which model you choose, BYOD needs to be carefully planned to get the full benefits without increasing costs. Decisions must also be made about whether to accept some cost increases as a trade-off for benefits that improve your bottom line.
To be successful, both for the business and for employees, BYOD must balance conflicting expectations to create an equilibrium in which both parties get what they want – while also each giving something in return.
Many factors will influence the true cost of your BYOD program, but the decision should not be based purely on cost considerations. Research by analyst firm Forrester found that nearly 70% of companies increased their bottom line revenues as a result of deploying BYOD programs5 – so some cost increases may well be a price worth paying.
Creating competitive advantage starts with a
sound digital strategy.
In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search
for healthcare providers online. Consumers rely on search engines and review sites
to steer their decisions about where to go for care.
What consumers read about you online heavily influences their decision-making.
Your reputation is defined at every touchpoint a potential patient has with your
doctors and organization on the web — from the doctor or location listing, to patient
rating and reviews, to finding the right doctor and reading profiles on your website.
Done well, online reputation management (ORM) enables your providers to
generate a high volume of representative reviews from the “silent majority,”
while providing valuable insights to improve patient experience, make operational
improvements and drive new patient appointments.
Published By: Forcepoint
Published Date: Jun 06, 2019
In today’s average large enterprise, more than 1,000 cloud applications may be in use—whether sanctioned or unsanctioned by IT. But traditional security technologies can’t adequately address the inevitable security and compliance challenges that follow.
The Cloud Access Security Broker (CASB) is an emerging security technology that specifically addresses the data protection challenges and other associated threats that come with the cloud.
Based on results from an in-depth survey of decisions makers and influencers with CASB deployment experience, this Osterman Research whitepaper:
Analyzes the core drivers behind CASB adoptions
Provides guidance in how to demonstrate need for CASB technology in a particular organization
Identifies features and functionality to consider when evaluating CASB solutions
Published By: Uberall
Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy
consumers research online for nearby stores, go in-store to buy, and often leave a review
about their experience. In turn, those reviews influence the purchasing decisions of your
future customers. This makes it crucial for businesses to have a voice in those conversations,
monitoring and responding to reviews and comments.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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