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Results 1001 - 1022 of 1022Sort Results By: Published Date | Title | Company Name
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Tags : 
email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Tags : 
acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Tags : 
acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending
    
AcquireWeb
Published By: SEPATON     Published Date: Mar 11, 2008
With the ability to backup/restore over 17TB per hour and achieve deduplication ratios in excess of 50:1, ESG deems SEPATON VTL solutions "outstanding". See more unparalleled results and learn how SEPATON dramatically improves data protection efficiency in the full report.
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virtual tape library, vtl, sepaton
    
SEPATON
Published By: IBM     Published Date: Feb 08, 2008
Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.
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pos, point of service, tco, marketing, customer experience, increase sales, profitability, retail
    
IBM
Published By: Secure Computing     Published Date: Jan 25, 2008
In an environment where business and government databases store ever-increasing amounts of sensitive and confidential data; and where a growing number of employees need to access that data remotely, password security alone is insufficient to ensure user authentication. Two-factor authentication requires two measures for users to verify their identities and access data.
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cell phone, cell phones, wireless security, mobile security, mobile workers, authentication, 2-factor authentication, iam
    
Secure Computing
Published By: GlobalSCAPE     Published Date: Jan 08, 2008
The Payment Card Industry Data Security Standard is a detailed series of 130+ requirements that anyone who stores or transfers credit card data has to comply with.  However due to the protection it offers, the PCI DSS is fast becoming a security standard for all sensitive data that needs to be protected.  The goal of the standard is to ensure security of data in transit and at rest while ensuring compliance is maintained. 
Tags : 
pci, pci dss, pci compliance, compliance, credit card, credit cards, payment card, data protection
    
GlobalSCAPE
Published By: netForensics     Published Date: Jan 04, 2008
As incidents of identity theft and fraud skyrocket, companies are scrambling to keep up with complex attacks and effectively safeguard consumer information. If you store, process, or transmit cardholder data, comprehensive visibility, actionable intelligence and the ability to respond rapidly to threats has become paramount.
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pci, pci dss, pci compliance, customer data, data protection, credit card, cardholder, identity theft
    
netForensics
Published By: Computhink     Published Date: Dec 10, 2007
TMCC's Financial Aid Department (FA) stores about 14,000 hardcopy files, and processes approximately 7,000 new applications a year. FA workers were running out of space to house all of the files when they were told their office might be moved, resulting in the loss of their file room altogether. Since they are required by the U.S. Department of Education to keep files for four years (sometimes longer depending on a specific regulation) they knew converting to an electronic file system would save both time and money while serving their students better.
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college, university, education, school, case study, paperless, document management, electronic document management
    
Computhink
Published By: ElcomSoft     Published Date: Dec 06, 2007
These days we’re always hearing about the "information age," "information technology," and how "information rules the world." We have come to feel that information is everything. But what does that mean, and is information in itself so important? Not completely. We need information to make decisions – that's what is truly important. A proper decision lights the way to success in any situation. That's why having access to information is a competitive advantage in any business environment.
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passwords, password, password protected, password management, access control, data protection, information management, elcomsoft
    
ElcomSoft
Published By: ElcomSoft     Published Date: Dec 06, 2007
Information is crucial in decision making. No wonder that protection of information is paid much attention. The most part of information is created and stored digitally (Microsoft Office documents, different databases, and financial data in Intuit Quicken etc). Thus software and hardware means of protecting information are the first to talk about.
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password, password recovery, system recovery, elcomsoft
    
ElcomSoft
Published By: 6th Sense Analytics     Published Date: Sep 18, 2007
This whitepaper outlines a way for organizations to build a modern framework for managing distributed teams that overcomes the structural challenges of working across far-flung locations, and ensures projects come in as expected—on time, on budget and on target with business goals. This framework reuses your existing development infrastructure to restore visibility and empowered decision making within your globally distributed software development projects.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management
    
6th Sense Analytics
Published By: TRIRIGA     Published Date: Jul 27, 2007
In this white paper, we discuss industry standards, the range of disciplines IWMS spans, external systems (e.g., CAD, ERP, human resources) that interact with a solid IWMS, and the costs avoided when innovators enforce data templates and processes throughout the enterprise.
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facilities management, iwms, real estate management, facilities, iwms, integrated workplace management, maintenance and operations, project management
    
TRIRIGA
Published By: Diskeeper Corporation     Published Date: Jun 08, 2007
Sooner or later, disasters happen to every computer user. They delete important files, on purpose or accidentally. Or they update a document and save it, overwriting the original version. Download this paper to learn how to protect against accidental file erasure.
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user error, file erased, erase file, erased file, recover file, file recovery, delete file, file deleted
    
Diskeeper Corporation
Published By: digitiliti     Published Date: Apr 02, 2007
The challenge of managing, protecting and storing digital data is a major issue for businesses of every size and category. Companies generally rank the improvement of their storage infrastructure as a top objective, and the escalation of data protection costs has become an overriding concern. According to recent research, the data storage capacity of the average North American enterprise is now 59 terabytes, and the projected annual production data growth is 20 to 30 percent.
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data storage, software, data security, data protection, enterprise software, storage, digitiliti, backup and recovery
    
digitiliti
Published By: GAO RFID Inc.     Published Date: Feb 28, 2007
Efficient fleet maintenance is absolutely necessary given today's high equipment costs and climbing operating expenses. Whether you are involved in LTL, cartage, courier, direct store delivery (DSD) or field service operations, an integrated and cost effective fleet maintenance program is a prerequisite to increased profitability.
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rfid, rfid tags, automotive, trucking, fleet management, fleet maintenance, wireless data systems, wireless hardware
    
GAO RFID Inc.
Published By: Secure Computing     Published Date: Feb 27, 2007
All merchants and service providers that handle, transmit, store, or process information concerning credit cards are required to be compliant with the Payment Card Industry Data Security Standards requirements (PCI), or face contract penalties or even termination by the credit card issuers. This paper discusses the 12 requirements of PCI, and how Secure Computing's portfolio of security solutions can help enterprises meet and exceed them.
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security, compliance, data protection, database security, pci, credit cards, privacy, consumer protection
    
Secure Computing
Published By: Scene7     Published Date: Feb 05, 2007
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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e-commerce, ecommerce, e-commerce software, content personalization, content development, user-centered design, online store, store
    
Scene7
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : 
email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb
Published By: Symantec     Published Date: Nov 09, 2006
Security and compliance risks are greater than ever, and businesses depend on their data being protected when stored internally and taken offsite. New encryption capabilities offered by Backup Exec 11d for Windows Servers offer secure protection from unauthorized access. Learn more about encryption capabilities in Backup Exec 11d.
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backup, backup and recovery, disaster recovery, compliance, data protection, encryption, access control, backup exec
    
Symantec
Published By: EMC     Published Date: Nov 06, 2006
The amount of data on business computers has grown astronomically over the past few decades.  If a company loses this data, business grinds to a halt. The following tips can help you select the hardware and software you need to safeguard the integrity of your data, guarantee accurate restores, and manage backups without placing an undue burden on IT personnel.
Tags : 
data protection, raid, disaster plan, smb, smbs, small business, top 10, backup and recovery
    
EMC
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