Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy.
Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing.
For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
Published By: HP Inc.
Published Date: Jun 13, 2018
HP knows a powerful technology when it sees one. In this case study, read how HP engineers used the HP Jet Fusion 3D printing solution to cut the cost of producing parts for its own large-format printers while accelerating production and improving part quality.
Read the case study
More than half the world’s population now lives in towns and cities, putting pressure on current infrastructures. As a fast-growing city, Chicago wanted to harness enormous advances in technology to improve quality of life. It created City Tech Collaborative/City Digital.
HERE joined the collaborative in October 2017 and this case study takes a brief look at the solutions it has already worked on, including easing congestion on Chicago Cubs games nights. HERE is one of the largest tech companies in Chicago, with more than 1,100 employees invested in it. They are committed to improving quality of life for themselves, their neighbors and future generations of Chicagoans.
From improving driver safety to traffic congestion to freight challenges, cities and states across North America seek out HERE to find solutions to improve quality of life for increasing populations.
This eGuide showcases five projects where HERE has directly supported transport departments in their work to improve quality of life for their people - from making one of the most challenging highways in North America safer for drivers to helping people travel on a Chicago Cubs game night to reducing congestion as cities attract newcomers.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is a trusted advisor with a range of proven solutions to keep cities moving as they grow.
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time.
Ovum’s Index assesses and ranks the major vendors in the location platform market.
According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
Our web-based patient communication system and services go well beyond medical scheduling software by improving all patient interactions outside of the office. Learn how physicians can communicate with patients online and improve their bottom lines with our unique approach to medical scheduling software and other automated messaging services.
In 2009, athenahealth undertook a lean mapping study of 25 providers at twelve diverse practices. This whitepaper leverages that study and best practices to provide the following five tips for establishing a clinical workflow that takes full advantage of the EHR and boosts productivity.
There’s no question about it: purpose-built all-flash storage is an exceptional catalyst for improving data center operations and supporting the transition to the cloud operating model. AFAs’ highly strategic role in both IT and business underscores the need to move storage purchase discussions and decisions beyond the storage team. IT leaders who want to see their organizations reap AFAs’ benefits—performance improvement, productivity gains, and cost savings, among others—should actively define their AFA strategies and oversee storage-related decision making, thus treating storage like the newly strategic asset it has become.
To learn more, visit purestorage.com/cloud.
Loss of life in traffic death accidents in the U.S. is on the same scale as 25 full Boeing 747s crashing and leaving no survivors, in six months. It is a stark statistic which explains why the US Department of Transportation and the National Safety Council want to eliminate traffic deaths in the US within 30 years with their Road to Zero campaign.
HERE location intelligence already supports more than half of the new elements included in the Federal Highway Administration (FHWA) guidance on crash reporting
In the U.S. alone HERE currently works with more than 20 departments of transport and several large cities on improving traffic safety. As the world’s leading location platform, HERE also supports the global drive to Vision Zero.
Discover how cities and private companies can better work together for more harmonized urban mobility.
As a city authority, or new mobility company, you now need to start working more closely with “the other side” for better urban mobility. But how can you work together, while maintaining your values, vision, privacy… and sanity?
This is a practical guide on how to collaborate better with other organizations. Learn how cities like Vienna, Dallas and others are breaking down barriers and explore the benefits of a united approach and the perils of working in silos. Build your technical infrastructure for better data sharing with the ultimate aim of improving the lives of people working, living and exploring your city.
Inside, you’ll learn:
Why open collaboration is key to better urban mobility
The 3Ts of creating a smoother working relationship: trust, tech and talk
3 things you can do right now to start opening up
Examples of five great city-company collaborations
This white paper presents a comprehensive guide to improving data backup and recovery, and looks at 5 key considerations for small and midsized businesses when looking at the modernization of different aspects of their production.
Published By: Zscaler
Published Date: Oct 26, 2018
Cloud computing is rapidly changing enterprise IT with applications like Salesforce and Office 365, which are improving productivity, reducing costs, and simplifying management.
Now, organizations are discovering that those same advantages can be achieved by migrating security to the cloud. In fact, in its 2016 Magic Quadrant report on Secure Web Gateways, Gartner reported, “Cloud services have experienced a 35% five-year compound annual growth rate, while on-premises appliances have only grown by 6% during the same period.”
Organizations understand that protecting users with a consistent and enforceable policy requires much more than simple URL or web filtering. Thousands of companies have already switched their IT security from appliances to experience the benefits of the Zscaler™ Security Cloud. Download this whitepaper today to find out why.
Consumers have increasingly become more educated about their healthcare choices and economically vigilant about the costs.
In a HealthLeaders Media podcast, David Dyke, Vice President of Revenue Cycle Systems for RelayHealth, explains that when healthcare systems capitalize on patients' expectations, balance sheets and improve patient satisfaction scores.
According to the United Nations, on average, more than 200 million people were affected and more than 70,000 were killed by natural disasters annually. Given the fact that one of the primary responsibilities of government is to protect the public and minimize the effects of such calamities, citizens now demand that public-sector safety organizations be proactive, and respond promptly and effectively to all types of crisis situations, including catastrophes, terror events, and threats to critical infrastructure.
To effectively respond to these challenges, public safety agencies must be able to rely on secure networks with integrated voice, video, and data capabilities. With these networks and their associated assets, agencies can obtain more timely and accurate information, enhancing situational awareness and improving response times.
With the advent of big data, organizations worldwide are
attempting to use data and analytics to solve problems previously
out of their reach. Many are applying big data and analytics
to create competitive advantage within their markets, often
focusing on building a thorough understanding of their
High-priority big data and analytics projects often target
customer-centric outcomes such as improving customer loyalty
or improving up-selling. In fact, an IBM Institute for Business
Value study found that nearly half of all organizations with active
big data pilots or implementations identified customer-centric
outcomes as a top objective (see Figure 1).1 However, big data
and analytics can also help companies understand how changes
to products or services will impact customers, as well as address
aspects of security and intelligence, risk and financial management,
and operational optimization.
Download this report from IDG to learn how Juniper Unite can:
Simplify your network with virtualization and automation
Make your infrastructure more agile and cost-efficient
Empower IT to focus on creating value through building apps and improving efficiencies
The growth of virtualization has fundamentally changed the data center and raised numerous questions about data security and privacy. In fact, security concerns are the largest barrier to cloud adoption. Read this e-Book and learn how to protect sensitive data and demonstrate compliance.
Virtualization is the creation of a logical rather than an actual physical version of something. such as a storage device, hardware platform, operating system, database or network resource. The usual goal of virtualization is to centralize administrative tasks while improving resilience, scalability and performance and lowering costs. Virtualization is part of an overall trend in enterprise IT towards autonomic computing, a scenario in which the IT environment will be able to manage itself based on an activity or set of activities. This means organizations use or pay for computing resources only as they need them.
While there has been improvement in the amount of time an attacker spends in a network before detection — decreasing from years to days in many cases — the ongoing delay illustrates just how elusive attackers still are compared to an organization's ability to detect a problem. IDC believes that actionable threat intelligence is going to be a significant factor in improving this metric. Threat intelligence has historically been seen as a complex set of activities reserved for security operations centers (SOCs) and advanced security analysts. The tools to collect and apply threat intelligence have generally not existed commercially and the ability to integrate threat intelligence into the traditional security workflow has not been available. Over the last few years, threat intelligence has been growing in importance within the security workflow.
This technology profile examines how IT decision makers’ expectations and approaches are evolving to address increasing demands for higher levels of IT availability from their organizations and clients.
Traditional overhead paging technology has evolved into advanced network-based paging systems. Examine industry trends that drive the need for a future-proof, critical paging system for today's healthcare facilities.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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