In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM).
When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy).
Read this white paper for an in-depth analysis of CIAM implementation options, including:
? Must-haves for a successful, enterprise-grade CIAM system
? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions
? A real-world case study that illustrates the ROI of an effective CI
Most organizations today are scrutinizing technology budgets more and more. It helps to see technology investments in terms of total economic impact (TEI). Forrester Research quantified the benefits of implementing Identity and Access Management (IAM), and one of the top reasons supporting IAM was to eliminate the need for repeated user sign-ons, which increases user satisfaction. In measuring the TEI of one large organization’s IAM investment, Forrester uncovered several areas where SSO had a direct impact on improving the customer experience and driving revenue.
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