In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
Following an analytics strategy set by the company’s C-level executives, MarineMax moved away from spreadsheet-based reporting processes several years ago, and built an enterprise-class business analytics platform based on IBM Cognos and IBM InfoSphere technologies.
The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM) solutions from their counterparts. IBM, one of the five vendors in this evaluation, is positioned as THE leader with the most prominent, widely implemented solution in the market.
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
Watch this IBM-sponsored webinar to hear from Brian Kilcourse, Managing Partner at RSR Research, as he shares research and insights that can help you ensure that your dynamic pricing strategy is intelligent, timely, coordinated and successful.
To meet the needs of demanding consumers, retailers need a new level of intelligence that extends and helps coordinate prices across all channels and helps solve the challenge of disappearing margins. Watch this IBM-sponsored webinar to hear from Brian Kilcourse, Managing Partner at RSR Research, as he shares research and insights that can help you ensure that your dynamic pricing strategy is intelligent, timely, coordinated and successful.
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
Security is really about access; today’s work demands access to anything from anywhere on any device. Learn how to securely let employees share, edit and distribute work data across iOS, Android and Windows.
This ebook outlines four steps to develop a proactive approach to data security and privacy that will help you keep big data safe, and shows how IBM InfoSphere solutions can help protect data while giving your staff the right levels of access to do their jobs efficiently and accurately.
How do you successfully transition business continuity to the cloud? Read the white paper to learn how an end-to-end, scalable solution can help you plan and execute an enterprise-wide continuity and resiliency strategy. As a result, you will be able to help improve risk management, reduce costs, facilitate resilient service delivery and respond to changes more quickly..
This analyst thought leadership report by TEC discusses the need for organizations to adopt modern ECM tools. Learn how IBM ECM with Box integrations can help establish easy and secure information access, sharing and collaboration to your digital business strategy.
Join us for a complimentary webinar with Mark Simmonds, IBM big data IT Architect who will talk with leading analyst Mike Ferguson of Intelligent Business Strategies about the current fraud landscape. They will discuss the business impact of fraud, how to develop a fraud-protection strategy and how IBM z Systems analytics solutions and predictive models can dramatically reduce your risk exposure and loss from fraud.
IBM has just launched two new offerings that will help you to achieve your hybrid integration strategy. IBM Application Integration Suite and IBM App Connect enable you to integrate across on-premise and cloud environments, take advantage of the API economy and leverage existing IT investments to achieve digital transformation.
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications.
Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
It’s hard to grow your business if you can’t see what’s coming next. What will the demand be for a specific product or service and how should you adjust production? What revenue can be expected and from which channels? Where are the best areas to expand your business? Predictive analytics can provide the answers executives, analysts and business managers need to reduce costs, operate more efficiently and increase the bottom line.
Join IBM SPSS and guest Mark Lack, Manager of Strategy Analytics and Business Intelligence with industrial products company Mueller Inc. for a look at how to decrease costs and improve your business’ profitability with predictive analytics. You’ll learn how Mueller extends the value of its Big Data environment by applying predictive techniques to accurately forecast sales, prevent fraud and reduce losses from damaged inventory, saving the company significant time and money.
Are you considering in-house disaster recovery management? In the last five years, many companies have. But did you know that without the proper resources in place, managing disaster recovery yourself can put a strain on your budget, your staff and your disaster preparedness? Read this IBM-Forrester global study “The Risks of ‘Do It Yourself’ Disaster Recovery” to learn the critical components that make a disaster recovery strategy successful, and the key questions you need to ask before bringing disaster recovery in-house.
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