This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
The path to creating a secure application begins by rigorously testing source code for all vulnerabilities and ensuring that use of the application does not compromise or allow others to compromise data privacy and integrity.
Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web application.
Implementing source code vulnerability testing in the software development life cycle. Finding and fixing security issues early is an application project can help reduce development costs while improving software quality. Source code security tools implemented and used across the software development life cycle are known to provide such results.
New research reveals that C-level executives feel good data protection efforts support organizational goals such as compliance, reputation, management or customer trust, but there is a lack of confidence in the ability to safeguard sensitive information.
Hear from Security Executive, Jack Danahy, of IBM's Rational Software Group explain why application security is a critical priority for 2010 and beyond. He will highlight the drivers in the marketplace, define what application security encompasses, explain the business impact of developing an application security strategy, provide insight into how to get started on implementing an application security process, and give examples of best practices of a solid application security approach.
The following are what we believe to be the top findings in this study. We organized these findings according to five major themes that emerged: perceived threats to sensitive and confidential information, responsibility and accountability, impact on the organization, perceived value of a data protection program, and perception gaps between CEOs and other C-level executives.
According to Gartner Research and IBM, software applications traditionally require maintenance agreements costing 10 to 30% of the license cost per year. Understanding these costs, and having the tools to manage them is the basis of Software Asset Management. ScriptLogic Asset Manager is a complete and cost-saving software asset management solution for effectively managing total software costs and utilization.
In this white paper, you'll read why traditional planning and forecasting processes are not enough in today's environment. And, you'll learn about the three capabilities that form the foundation of modern, dynamic planning and forecasting processes. If you want to move beyond the traditional finance role and play a more visible, pro-active role in supporting business decision making, read this white paper today.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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