Damit ein Treueprogramm ein echter Erfolg wird, muss es sowohl den Gästen als
auch dem Restaurantbetrieb einen Mehrwert liefern. Um Gastronomiebetrieben
aufzuzeigen, was Gäste von einem Treueprogramm erwarten, hat Oracle
Hospitality eine globale Verbraucherstudie durchgeführt. Auf den folgenden
Seiten finden Sie die Antworten auf diverse Fragen, darunter:
• Welche Belohnungen schätzen Gäste am Treueprogramm eines Restaurants am meisten?
• Bevorzugen Sie Stempelkarten aus Papier? Mobile Apps? Magnetkarten aus Kunststoff?
• Aus welchen Gründen nehmen Sie nicht an einem Treueprogramm teil?
• Warum verlassen Sie ein Treueprogramm oder nutzen es nicht mehr?
• Welches Restaurant-Treueprogramm gefällt Ihnen am besten?
To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operator’s business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more: • What rewards do guests most value in a restaurant loyalty program? • Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards? • What prevents them from joining a loyalty program? • Why do they leave a loyalty program or stop using it? • What’s their favorite restaurant loyalty program?
Published By: Phunware
Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors.
Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
Technology has had a truly transformative impact on the healthcare space. Thanks to innovations in technology, tools and their respective processes, the practice of treating patients has shifted from mostly reactive to proactive, enabling physicians and caregivers to approach healthcare in a more holistic fashion.
As part of that shift, hospitals, wellness centers and physicians’ offices are focusing on providing value over volume1, taking healthcare beyond the four walls of the facility and into patients’ homes, places of work and social centers. The concept of whole health is much easier to attain with technology such as artificial intelligence, analytics, wearables and mobile health (mHealth) apps, to name a few.
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