In this guide, we cover:
- How to define your target accounts
- Onboarding your CRM data with AdRoll
- Using ABM to attract customers that will grow your business
- How to measure the success of your ABM campaigns
- And more!
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business?
In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey.
Designed with marketers in mind, this practical guide also covers:
Working with AdRoll to get the most out of the platform
The Dos and Don’ts of advertising on Instagram
Insightful case studies
Actionable tips on everything from branding your profile to creating Instagram ads
So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
Published By: Omniture
Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
The industry of tomorrow will be different. More volatile markets, new technology capabilities, and increased pressure on performance will precipitate the change. But with change comes opportunity…the Industrial Internet of Things (IIoT) has unleashed huge potential for industrial customers. There is a reported $14 trillion of new business growth up for grabs – and your goal of better business performance can help you earn your fair share of that growth. How can you make the most of this potential?
Read the rest of this eBook to learn more.
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit.
By attending this presentation colocation providers will:
Hear how investors are assessing colocation providers
Understand different types of investor strategy and positioning
Explore actual case studies –success stories as well as examples where investors walked away
Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
Reliable IBM System x servers help businesses stand apart from their competition. Scalable systems and proactive tools help you simplify your IT so you can manage complexity, growth and risk. In addition, energy efficiency, consolidation and virtualization help you lower costs. Discover the features, functions and benefits of the family of IBM System x servers and find out which one is the right choice for your business.
We're dedicated to helping small and medium-sized businesses find the right systems hardware while protecting their investments with flexible, scalable products that can grow as business grows. The Systems advisor tool can help you, too. By answering a few quick questions, we'll identify products that can help meet your business needs. Let's get started.
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
Large corporations can weather sudden changes in today's volatile markets, but change is a greater challenge for mid-sized companies. However, you can grow even in disruptive and emerging markets if your business systems and data storage can adapt. This IBM white paper includes case studies that show you how systems can spur growth in times of change.
As total costs of small and mid-sized businesses increase, growing companies look ever closely at how their IT needs affect energy costs. The IBM case studies and survey results herein discuss opportunities to reduce IT energy costs, save money and devise IT investment strategies. Read them and learn how you can expand your business while helping the environment.
As your technology grows with your business, your employees need to become experts at using many forms of communication. This IP Telephony eKit will show you how the 3Com and Nortel IP Telephony systems make it easy to bring employees, partners and customers closer together, accelerating and improving decision making across the entire business.
The rapid growth of Web-based initiatives means organizations need to manage large amounts of targeted data. Existing enterprise content management (ECM) systems can be integrated with IBM Lotus Web Content Management software to help align accurate information with the people who affect your business. This white paper explains how.
Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, a common issue was growth via mergers and acquisitions (M&A). The pain points most often cited were non-integrated, overlapping systems, an inability to scale to support growth, the need for more functionality, and a lack of operational insight. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to support your company’s growth via M&A and drive business success.
Published By: Oneupweb
Published Date: Aug 07, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
Did you know that over 64% of mobile phone time is spent on applications? Mobile apps represent a huge opportunity for your enterprise to grow your business, but in order to benefit from them you need effective methods for developing, testing, and supporting mobile apps.
Take a look at this eye-opening infographic to learn more about the current state of enterprise mobility and get the information you need to equip your business for mobile app development success.
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Published By: Brainshark
Published Date: Oct 21, 2013
Mobile, video and social media are growing rapidly - but not independently. This video takes a look at the relationships between each trend, and how your business can capitalize on all three to advance your communications strategy.
You are being buried by data. Multimedia including videos, audio and photos. Unstructured data in presentations, documents and social media feeds. Even the voicemails and databases that used to be the primary residents of your storage system are growing beyond your ability to manage them effectively. How can you keep it all under control without buying an endless stream of disk and storage devices?
Experts from EMC and other leading storage manufacturers discuss the very latest trends in storage solutions and how an effective application of storage strategy can help tame the information beast and keep performance and availability issues at bay.
Attendees will learn:
- What are the hidden drivers in storage growth
- How businesses of all sizes can benefit from a tiered storage strategy
- Why virtualization is penetrating every level of IT
- What role SSD and flash will play in every storage environment
- What to do now to improve storage utilization and save costs
Analysis on the key challenges, developments, and innovations affecting corporate and business finance. This edition helps you to compare your cost and growth assumptions with peers, establish a finance-friendly corporate culture, develop critical guidance-based skills on your team, mobilize global cash balances, increase the effectiveness of investor targeting, and improve business analytics.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW