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govern sentiment

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Published By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
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collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
    
Collaborative Consulting
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