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Results 101 - 125 of 142Sort Results By: Published Date | Title | Company Name
Published By: Cloud Sherpas     Published Date: Aug 13, 2015
In the Top 5 Reasons Why Enterprises Are Going Google, Cloud Sherpas explores why leading organizations like these have prepared for the digital workplace of tomorrow by moving their email and collaboration platforms to Google Apps for Work, such as: Eliminating the need to manage hardware or software Embracing a mobile, BYOD culture Reducing IT costs and infrastructure
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google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development
    
Cloud Sherpas
Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search
    
Kenshoo
Published By: Druva     Published Date: Aug 05, 2016
As employees use more devices and cloud apps like Box.com, Google and O365, responding to legal hold or eDiscovery requests becomes costlier and time consuming. Read how to take a proactive approach to eDiscovery data collection for data within and outside the firewall, thereby reducing the risks and costs of litigation.
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cloud backup, enterprise, cloud computing, best practices, storage
    
Druva
Published By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
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foxtail marketing, b2b leads, social, google, content creation, lead nurturing
    
foxtailmarketing
Published By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
    
Ensight
Published By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings
    
MoreVisibility
Published By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
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mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google
    
MoreVisibility
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords
    
Webmarketing123
Published By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
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wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy
    
WordStream
Published By: WordStream     Published Date: May 23, 2013
We've reviewed thousands of Google AdWords accounts with our free AdWords Performance Grader, and we've found some scary statistics in the process -- Did you know that over half of AdWord advertisers haven't checked their account in the past month? And another 25% haven't logged in once in over 90 days? Download this white paper to learn how to make the most of your PPC account in minimal time.
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wordstream, ppc, 20 minute ppc work week, adwords success, save time on ppc, improve adwords, improve ppc, raise quality score
    
WordStream
Published By: Cisco     Published Date: Jul 11, 2016
Digitization is reshaping the business landscape at an unprecedented rate. The disruption of established businesses used to take decades, but natively digital organizations such as Uber, Google and Amazon have disrupted their respective markets in fewer than 10 years. Digital transformation is creating new winners and losers faster than ever before. Exhibit 1 shows that in 1960, on average, businesses remained on the S&P 500 Index for 50 to 60 years; by 1980, the rate of change was cut in half. Based on these trends, by 2025, businesses are forecast to stay on the index for an average of only 12 years. Leveraging this economic data, ZK Research predicts that 75% of the index will turn over in the next 10 years. New market leaders will emerge, and established organizations will struggle to survive.
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Cisco
Published By: IBM     Published Date: May 01, 2017
Today's enterprises support an assortment of end-user devices, including laptops and desktops (both PCs and Macs), tablets and hybrid devices, and, of course, smartphones. Not only do employees use a variety of form factors, but they run a variety of platforms on those devices, including: Apple iOS and Apple macOS Google Android Microsoft Windows To complicate the situation further, they run different versions of those platforms for example, Microsoft Windows XP SP3, Microsoft Windows 10 or anything in between. In addition, IT is being tasked more and more with managing and securing wearables, ruggedized devices and the Internet of Things (IoT). Read this whitepaper to learn more.
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enterprise management, mobile management, organization optimization, security management, microsoft, data protection, bug prevention, information management
    
IBM
Published By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click
    
Point It
Published By: Junta42     Published Date: Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
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trust, junta 42, marketing content, ebook, target audience, digital noise, branding, loyalty
    
Junta42
Published By: CPC Strategy     Published Date: Jun 26, 2012
CPC Strategy is excited to release a it's 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It's an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy's Ebook.
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google, marketing, cpc strategy, ecommerce, online shopping, digital
    
CPC Strategy
Published By: AdReady     Published Date: Aug 27, 2009
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
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search, banner, banner ads, search engine, adready, click-through rate, ctr, roi
    
AdReady
Published By: Yottaa, Inc.     Published Date: May 09, 2014
Increasing user engagement is a primary goal for any website, but measuring it isn’t easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your site’s user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
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user engagement, conversion optimization, cro, conversion rate, bounce rate, cart abandonment, traffic, web performance
    
Yottaa, Inc.
Published By: Yottaa, Inc.     Published Date: May 09, 2014
If your website takes longer than 3 seconds to load, it's already losing revenue. Case studies from dozens of companies like Amazon and Google prove that page load time has a direct link to metrics like cart abandonment, page views, and conversion rate. In short, speeding up page load times through web performance optimization (WPO) may be the most efficient way to increase the ROI of your website. This guide covers the many ways that improving web performance can impact your bottom line, so that you’re equipped to prove the ROI of improving your site’s performance. Download the free guide now!
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roi, conversion rate, page optimization, web performance optimization, wpo, front end optimization, feo, content delivery network
    
Yottaa, Inc.
Published By: Symantec     Published Date: Oct 01, 2015
To help create a more secure web, Google now gives HTTPS-secured sites an SEO (Search Engine Optimization) boost to help safer sites become popular sites. Learn more about this and other ways to boost your ranking - Download our Raise your Google Ranking guide and view the infographic.
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https-secured sites, seo, google ranking, security
    
Symantec
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: Jigsaw     Published Date: May 12, 2010
In sales and marketing - only two things matter: Getting people's attention, and what you tell them when you have it
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jigsaw, value proposition, messages, sales, marketing, seo, google, adwords
    
Jigsaw
Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
    
ProjectLocker
Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence
    
Mediative
Published By: CDI     Published Date: Feb 10, 2009
Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.
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connectdirect, cdi, google adwords, paid search, google campaign, ad copy, conversion rate
    
CDI
Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
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