The past year ushered in some big changes for Online Reputation
Management (ORM) — and the practice has become indispensable for any
In 2017, review sources proliferated, consumers became more savvy about the validity of online
reviews, and the position of Chief Experience Officer started to gain traction among locationbased
organizations. ORM and SEO became increasingly intertwined as Google refined its search
algorithms with a strong emphasis on reviews and star ratings.
This year, expect to see these four trends move to the forefront:
1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all
other specialty sites.
2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings.
3) The voice of the customer will no longer be siloed across disconnected categories.
4) Consumer feedback from reviews and social media will drive operational improvements.
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
Published By: Symantec
Published Date: Oct 01, 2015
To help create a more secure web, Google now gives HTTPS-secured sites an SEO (Search Engine Optimization) boost to help safer sites become popular sites. Learn more about this and other ways to boost your ranking - Download our Raise your Google Ranking guide and view the infographic.
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