This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Published By: AdAgility
Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Modern solutions like CA PPM continue to raise the bar above last-generation IT demand management tools, continuously providing new features to ease the burden of the PMO, the financial manager, the resource manager and the product manager.
In the last few years, new vendors looking to exploit the large and increasingly influential project and portfolio management (PPM) market have developed modules that “snap” into their SaaS platforms. These vendors claim their tools are easy to install, easy to manage and save customers money. It sounds too good to be true. And for most organizations, it is.
Carefully consider whether you need a PPM solution that is only capable of providing low-level functionality for the project manager, or if your organization could benefit from PPM technology that provides 360-degree optics across your organization, delivers actionable business intelligence and enables extensive modeling and forecasting capabilities to make data-driven business decisions.
Published By: ServiceNow
Published Date: Jan 03, 2017
The scope and value that modern IT service delivery provides a business is increasing dramatically, according to a new research reportfrom Enterprise Management Associates (EMA).
And yet in some organizations legacy ITSM systems contribute significantly to reduced credibility for IT departments who fail to integrate with and support important business concerns. This lack of modern IT service delivery creates multiple issues for the enterprise, including:
Increasing divergence of IT and business performance
Rising costs due to service delivery complexity
Inability to measure and protect a business from potential risks
Informed by extensive research and two compelling deployment narratives, this report examines what EMA calls “next-generation ITSM” and its contributions toward optimizing changing IT and business requirements. EMA contrasts these advances with the risks of staying with legacy ITSM models and then evaluates and itemizes the risks of “doing nothing” by allowing legacy ITS
CureSeq’s mission is to “revolutionize next-generation sequencing in the oncology space.” To accomplish this, the company must reach as many researchers and clinical oncologists as possible to help them identify and treat cancer. CureSeq, whose work has been published in scientific journals, needed a reliable online meeting solution to communicate effectively with critical stakeholders around the world. After struggling with several other solutions, the company selected Cisco WebEx to take advantage of the platform’s presentation and document-sharing capabilities and audio quality.
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands?
IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
Download this white paper to learn:
- How you can scale the expertise of your best agent using cognitive technology
- The 5-step process behind how Watson Engagement Advisor works
- What you can do to improve customer engagement
Published By: GE Power
Published Date: Oct 05, 2016
With any innovation, early adopters forge the path forward, testing the limits of new technology, proving solutions that deliver value and dispensing those that don’t. Each power organization approaches the use of data and analytics from their own point of reference, technology maturity and propensity for change. In this eBook, learn how 14 global power companies achieved real business results for their business with digital solutions.
APTs (advanced persistent threats) have changed the world of enterprise security and how networks and organizations are attacked. This book provides an in-depth examination of real-world
attacks and APTs, the shortcomings of legacy security solutions,
the capabilities of next-generation firewalls, and security best
Published By: Darktrace
Published Date: Apr 02, 2019
The current era in cyber security is characterized by three fundamental challenges: the complexity of the enterprise network and connected infrastructure, the speed of newage attacks, and the strain of overwhelmed incident responders.
In many ways, the expansion of networks and continual adoption of new technologies - from cloud services to the Internet of Things - has expanded the attack surface and introduced new entry-points through which attackers can gain a foothold. This, combined with the ready availability of exploit kits on the Dark Web, has led to the ‘vicious circle of the SOC’, where incident responders are so busy fire-fighting that they rarely have time to implement the critical patches that would prevent the problem at source.
As security teams struggle to keep up with the rising volume of routine attacks, a new generation of cyberthreat has also emerged, characterized in large part by fast-moving threats that make an impact well before humans have time to respond. Thes
This paper examines common misconceptions about data encryption and describes how new approaches dispel earlier myths. WinMagic solutions demonstrate that a centrally managed approach to data security using current-generation processor capabilities and modern disk technologies can effectively meet enterprise requirements.
To address the volume, velocity, and variety of data necessary for population health management, healthcare organizations need a big data solution that can integrate with other technologies to optimize care management, care coordination, risk identification and stratification and patient engagement. Read this whitepaper and discover how to build a data infrastructure using the right combination of data sources, a “data lake” framework with massively parallel computing that expedites the answering of queries and the generation of reports to support care teams, analytic tools that identify care gaps and rising risk, predictive modeling, and effective screening mechanisms that quickly find relevant data. In addition to learning about these crucial tools for making your organization’s data infrastructure robust, scalable, and flexible, get valuable information about big data developments such as natural language processing and geographical information systems. Such tools can provide insig
Published By: Utimaco
Published Date: Aug 18, 2008
Data protection programs at most organizations are concerned with protecting sensitive data from external malicious attacks, relying on technical controls that include perimeter security, network/wireless surveillance and monitoring, application and point security management, and user awareness and education. In this paper, the different leakage points are mapped with regulations and best practices.
Traditional antivirus (AV) just doesn’t cut it anymore. From ransomware that holds intellectual property hostage to sophisticated malware-less attacks that exploit PowerShell, scripting, and memory, endpoints are facing more security risk than ever before. As a result, companies have set their sights on the next generation of lightweight AV solutions.
Published By: Datastax
Published Date: May 20, 2019
DataStax Enterprise and Apache Kafka are designed specifically to fit the needs of modern, next-generation businesses. With DataStax Enterprise (DSE) providing the blazing fast, highly-available hybrid cloud data layer and Apache Kafka™ detangling the web of complex architectures via its distributed streaming attributes, these two form a perfect match for event-driven enterprise architectures.
Published By: Unitrends
Published Date: Jan 05, 2017
Compliments of Unitrends. This Buyer’s Guide highlights the most robust and feature rich integrated backup appliances available on the market today. These backup appliances have many if not all of the features needed to protect both physical and virtual environments and will give you visibility into the new set of features that will define the next generation of integrated backup appliances.
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever.
The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.
The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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