It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer.
In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
Published By: Marchex
Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to:
. Take advantage of the tablet as a high-end media experience
. Create experiences that support unique tablet behavior
. Increase engagement by leveraging user-generated content
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
New research from IBM found that one-third of employees surveyed at Fortune 1000 companies are sharing and uploading corporate data on third-party cloud apps. Why? They’re tired of workplace apps that don’t perform like their personal apps: intuitively, on the go, and with some intelligence.
Saying “yes” might feel good to your teams, but it can also turn your infrastructure into a Beast. You don’t know all the different apps being used, like file sharing or online meetings. Or how much they cost. Or if your content is safe and manageable. Can you give your teams what they want without getting trampled by the Beast?
Yes you can. You can transform the Beast into a Beauty. But you need to consider three critical ways to make that happen.
Today’s security appliances and agents must wait until malware reaches the perimeter or endpoint before they can detect or prevent it. OpenDNS arrests attacks earlier in the kill chain. Enforcing security at the DNS layer prevents a malicious IP connection from ever being established or a malicious file from ever being downloaded. This same DNS layer of network security can contain malware and any compromised system from exfiltrating data. Command & control (C2) callbacks to the attacker’s botnet infrastructure are blocked over any port or protocol. Unlike appliances, the cloud service protects devices both on and off the corporate network. Unlike agents, the DNS layer protects every device connected to the network — even IoT. It is the easiest and fastest layer of security to deploy everywhere.
Published By: Curalate
Published Date: Aug 16, 2017
Digital technology has completely
changed how we discover products, engage with brands and share our
experiences with others. Amazon revolutionized customer feedback
and product reviews. Social media transformed the way people share
word-of-mouth recommendations, connecting shoppers to off-the-cuff
opinions, compelling visual content and real-life experiences from peers
and influencers they follow and admire. Sure, TV, radio and print ads are
still part of the mix but they hardly carry the same weight as they did in
years passed. This statistic speaks volumes: 92% of consumers trust
peer recommendations over branded advertising. With the advent of
social media and digital technology, brands have a powerful new tool
at their disposal that brings word-of-mouth to the masses: usergenerated
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
From its conception, this special edition has had a simple goal: to help SAP customers better understand SAP HANA and determine how they can best leverage this transformative technology in their organization. Accordingly, we reached out to a variety of experts and authorities across the SAP ecosystem to provide a true 360-degree perspective on SAP HANA.
Published By: HP & Intel
Published Date: Sep 18, 2012
Whether your goal is to improve security, cut costs, maximize data protection, or improve worker productivity, the 3rd generation Intel® CoreT processor family is built for business and engineered for security.
3TIER helps organizations understand and manage the risks associated with renewable energy projects. A pioneer in wind and solar generation risks analysis, 3TIER uses science and technology to frame the risk of weather-driven variability, anywhere on Earth.
3TIER's unique expertise is in combining the latest weather data with historical weather patterns, and using the expertise of 3TIER's meteorologists, engineers and data scientists to create a detailed independent assessment of the future renewable energy potential of any location.
Transforming government processes starts with laying the
right foundation for your organization’s workflow. Many
government agencies have embarked on transformation
initiatives; however, there is still room for improvement to
build a more stable transformation foundation.
La computación periférica pronto se convertirá en la nueva norma, a medida que entramos en una era de zettabytes y miles de millones de dispositivos conectados. Los servidores PowerEdge de Dell EMC están diseńados de forma única para cumplir las exigencias de la computación periférica con seguridad integrada, escalabilidad sin concesiones y automatizado inteligente.
Edge computing will soon become the new norm as we enter the era of zettabytes and billions of connected devices. Dell EMC PowerEdge servers are uniquely designed to meet the demands of edge computing with integrated security, no-compromise scalability and intelligent automation.
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.
Whether your shop is real, virtual, or a combination of the two,
the more complete your customer vision, the greater the value
you can provide to them and the greater value they will deliver
to your bottom line.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW