Toutes les entreprises n’en sont pas au même stade d’avancement dans la gestion de leurs campagnes. Même si votre e-mail marketing remporte un certain succès, vous souhaitez cibler d’autres canaux. Vous avez peut-être investi dans une solution de gestion des campagnes il y a quelques années, lorsque vos canaux marketing étaient moins nombreux, les jeux de données plus simples et les clients moins complexes. Ou bien, en tant que nouvelle équipe marketing, vous voulez mettre toutes les chances de votre côté avec une solution de gestion des campagnes professionnelle, répondant à toutes les exigences dont vous avez connaissance, et même au-delà.
Wenn Ihre Organisation eine Lösung zur zentralen Verwaltung sämtlicher digitalen Inhalte sucht oder dem Marketing-Team die Erstellung und Veröffentlichung von Content für verschiedene Touchpoints erleichtern möchte, ist ein Content-Management-System (CMS) unumgänglich. Jedes Unternehmen strebt nach „Content Velocity“ – der Bereitstellung von mehr Content in kürzerer Zeit –, kommt dabei aber unterschiedlich schnell voran. Auch die Kenntnisse über die Möglichkeiten von CMS variieren. Worauf sollte Ihre Organisation also bei der Auswahl einer neuen Lösung achten?
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
Mit einer ständig wachsenden Anzahl von Kundeninteraktionen, insbesondere im digitalen Bereich, wollen Unternehmen schnell Wettbewerbsvorteile erzielen, indem sie mithilfe von Daten und Einblicken maßgeschneiderte 360-Grad-Profile ihrer Kunden erstellen und aktivieren, um ein besseres Erlebnis zu bieten. Um das digitale Wachstum zu beschleunigen und ihre Geschäftsstrategien zu verbessern, haben viele globale Unternehmen isolierte, redundante Technologieumgebungen aufgebaut, die zu ungenauen oder sogar widersprüchlichen Ansichten über die Markeninteraktionen ihrer Kunden führen. Beispielsweise zeigen die Untersuchungen von Forrester, dass 90 % der Unternehmen mehrere Analysewerkzeuge verwenden
M arketing-Automatisierung ermöglicht die Skalierung Ihrer Marketing-Best-Practices und gewährleistet, dass Ihre Vertriebs- und Marketing-Teams in jeder Phase des Prozesses auf dem richtigen Weg bleiben. Dank Marketing-Automatisierung können Unternehmen ihre Kunden von der Segmentierung über die Lead-Generierung und Bewertung bis zum Aufbau der Beziehung auf allen Kanälen leichter erreichen und einfacher mit ihnen interagieren. Kurz gesagt: Marketing-Automatisierung ermöglicht bessere Kundenerlebnisse.
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
With the explosion of touch points and ways to communicate, the public today is more connected than ever before with the government. The transformation for your own agency can begin right now. We’ve created this roadmap for understanding what best practices exist and how we can surprise and delight your users with new digital services. You’ll also learn new strategies to help put your agency on the path to digital transformation, as well as practical tips for getting the job done.
68% of US employees are disengaged1 and 50% of employees will leave companies due to bad managers.
You can’t afford mediocre leadership.
If your business could deliver a 10% improvement in leadership behaviors from a total of 16 minutes of development work,3 imagine the potential for increased productivity, performance and retention you could achieve.
CompassSM powered by ADP® is a next-generation diagnostic and learning solution that helps you to boost your people’s leadership and collaboration skills in order to grow your teams from good to excellent. It’s scientifically proven to increase your team’s skills over time.
Give your organization a competitive edge as you develop your people into better leaders and collaborators.
Benefits open enrollment, like music festivals, is an annual event
that spans cultures, ages, gender and family size. Getting ready
for this event can be challenging.
You spend months preparing for annual open enrollment,
because you know that benefits are strategic and vital to your
organization’s success. You work hard to line up the right mix of
core benefits offerings that reflect the needs of your employees.
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.
In this report, you’ll learn:
? What’s the difference between ad tech and martech, really?
? Why are they merging?
? What difficulties does the merger present?
? How do brands stand to benefit?
? . . . and much more.
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.
Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM.
We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?”
How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it?
We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this.
So, if your company depends on closing long-cycle, mu
Published By: Adverity
Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics
Marketing Data is big & highly fragmented
Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable.
We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack.
But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to.
Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
Published By: Adverity
Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC).
It's full of inspiration, useful tips and actionable insights for you to step up your marketing game.
In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal:
Knowing what data to capture
Understanding customer behaviour
Finding your technology solution
Ensuring analysis is impartial
Optimising website content - especially for your offline users
Published By: Adverity
Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation.
Scaling your business with Marketing Intelligence
Building a data strategy to stay ahead of the curve
Mastering the end-to-end data management process
Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it!
Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Published By: Advizex
Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it.
Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
Published By: Aerohive
Published Date: Feb 06, 2008
Are you looking to reduce the operational cost of your existing wireless LAN, and to make it support mission-critical, real-time applications and 802.11n? At the same time, are you challenged with the cost and complexity associated with most next-generation wireless LAN architectures? Check out the enterprise-class, cost-effective new cooperative control architecture from Aerohive Networks. In this real-world case study, you’ll see how Aerohive Networks' cooperative control architecture combines the linear cost modeling of autonomous APs and the operational advantages of controller-based approaches.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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