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forrester technology

Results 51 - 75 of 83Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Sep 05, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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customer, life-cycle, marketing, systems, technology, tools, fragmentation, cmo
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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oracle, marketing, cloud, connected, customer, modern, optimize, marketing
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information
    
Oracle
Published By: Oracle     Published Date: Oct 29, 2015
For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. This Forrester Research brief analyzes the key differentiating capabilities of this new offering and will provide guidance to eBusiness and channel strategy professionals on how to evaluate this solution as part of their commerce technology replatforming initiatives.
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Oracle
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jan 10, 2017
Read this whitepaper by Forrester Research to gain perspective on the trends shaping development and operations strategies. Learn how progressive companies are handling application development and operations in a DevOps environment faster and at lower costs
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Oracle PaaS/IaaS/Hardware
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Read this whitepaper by Forrester Research to gain perspective on the trends shaping development and operations strategies. Learn how progressive companies are handling application development and operations in a DevOps environment faster and at lower costs
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Oracle PaaS/IaaS/Hardware
Published By: Pega     Published Date: Sep 11, 2015
In December 2013, Pegasystems commissioned Forrester Consulting to evaluate the people, process, and technology pain points and best practices overall in each of the key phases of commercial and investment client onboarding. Then to further explore this trend, Forrester developed a hypothesis that tested the assertion that commercial onboarding has a number of pain points that prevent a unified client-centric experience.
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Pega
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Pega     Published Date: Dec 16, 2015
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader.
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Pega
Published By: Pega     Published Date: May 25, 2016
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader. Download this Forrester Wave report and get detailed findings on how well each vendor fulfills Forrester’s criteria and where they stand in relation to other vendor solutions in order to help customer service professionals select the right partner for their customer service initiatives.
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best practices, customer service, forrester, wave report, technology, quality of service
    
Pega
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Polycom     Published Date: Dec 18, 2014
In Forrester’s 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco Systems, Lifesize, Pexip, Polycom, Videxio, and Vidyo — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help technology managers select the right videoconferencing infrastructure or service for their environment.
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forrester, vmr, cloud-computing, scalability, interoperability, networking, it management, enterprise applications
    
Polycom
Published By: Progress Software     Published Date: Mar 12, 2014
This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications.
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progress software, future business, forrester, business applications, increase flexibility, technology trends, product innovation, service innovation
    
Progress Software
Published By: Red Hat     Published Date: Jun 26, 2019
An introduction to the Forrester analyst report: How to Capture the Benefits of Microservice Design There has always been a relationship between an application and the platform and services which run it. For a long time, that relationship was very tight and encompassed a lot of areas related to the application design, from the language the application could be written in to administrative behaviors like monitoring and logging, even things like transaction management, frontend UI development, or integration methods. In a sense, the application platform was just another design consideration for the application. A few years ago, as significant changes in platform technology like cloud, containers, and virtual machines started rolling out, the primary emphasis for CTOs and application architects was on how to move to those platforms. The platform choice was a major part of the application. The focus was — one way or another — getting into “the cloud.” There’s been a shift in customers’ pri
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Red Hat
Published By: Riverbed     Published Date: Jul 17, 2013
Your business is complex. Big data promises to manage this to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage easily, causing delays and downtime. Forrester predicts this will worsen. To combat this onslaught, you need machines to analyze conditions to invoke automated actions. To perform adaptive automation, you need IT analytics, a disruption to your monitoring and management strategy. This report helps leaders prepare for IT analytics that turn big data efforts inward to manage the technology services that run your business. Register to get the full report.
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analytics, big data, forrester
    
Riverbed
Published By: SAP     Published Date: May 15, 2015
Forrester’s study yielded four key findings: • High customer expectations have led B2B firms to shift toward rich omni-channel experiences. • Providing a comprehensive omni-channel experience helps ensure customer loyalty. • Merchants will fall behind if they fail to adapt their technology to buyer needs. • Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP
Published By: SimpliVity     Published Date: Jan 07, 2016
This Forrester Total Economic Impact ™ (TEI) study examines the return on investment (ROI) that enterprises realize by deploying SimpliVity technology. The study, which was commissioned by SimpliVity, found that customers who deployed SimpliVity hyperconverged infrastructure realized storage efficiencies of 60:1 on average, with a composite ROI of 224% and payback on their initial investment in just 6.6 months.
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storage management, hyperconvergence, simplivity, convergence
    
SimpliVity
Published By: SnowFlake     Published Date: Jul 08, 2016
In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter integration with Hadoop, NoSQL, and cloud. Forrester identified the 10 most significant EDW software and services providers — Actian, Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), IBM, Microsoft, Oracle, Pivotal Software, SAP, Snowflake Computing, and Teradata — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help enterprise architect professionals select the right solution to support their data warehouse platform.
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forrester, enterprise, data, technology, best practices, innovation, security
    
SnowFlake
Published By: Spectrum Enterprise     Published Date: May 15, 2017
Read this Forrester technology adoption profile to learn the mission-critical nature of and how to maintain an always-on business presence.
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Spectrum Enterprise
Published By: Spectrum Enterprise     Published Date: Oct 05, 2017
Regardless of the industry, your customers are digital and always on; your business should be, too. As such, today's forward-thinking business has increased its use of digital channels and ecosystems to engage with and serve its customers. To do so, a well-crafted business continuity / disaster recovery (BCDR) plan can ensure a company's ability to keep its business uninterrupted and maintain its survival, despite unforeseen disruptions. Read this Forrester technology adoption profile to learn the mission-critical nature of and how to maintain an always-on business presence.
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Spectrum Enterprise
Published By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr
Published By: Systemware     Published Date: Sep 07, 2018
How’s your digital transformation going? What processes are you focusing on? Who’s leading the transformation? What technologies are a priority? What challenges do you face? To answer these questions, tap into the Forrester Data Global Business Technographics® Business And Technology Services Survey of your peers. Digital business pros should open this infographic to see the state of digital transformation.
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systemware, content management, digital transformation, content cloud, top key trends, intelligent information, data storage, enterprise content management
    
Systemware
Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata
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