Published By: Marketo
Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate?
44% of qualified marketers have NO idea.
If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.
Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about:
How Measurement Builds Respect and Accountability
Planning for Marketing ROI
A Framework for Measurement
Marketing Performance Measurement
The Art of Forecasting
Implementation: Team, Tactics, Technology
Download the comprehensive 88-page guide and start taking your marketing to the next level.
Published By: Brightcove
Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
More sales. Cost efficiency. Higher profits. – Every marketer wants these, but over-emphasizing unit cost of POP materials over the total cost of production makes them miss out on chances to achieve them.
Taking a Total Cost of Ownership (TCO) approach to supply chain management for brand activations enables marketers to grow their business more quickly and profitably. It entails, however, embracing new ways of thinking that can involve “unlearning” the status quo. This piece looks at factors comprising the three main categories contributing to Total Cost of Ownership: Direct Costs, Indirect Costs, and Post-Purchase Costs.
20% of customers will be responsible for 80% of profit – or
so says The Pareto Principle, also known as the “rule of the
vital few.” So, while marketers are trying hard to increase market
share, they should be equally (or even more) concerned about
nurturing the customer relationships they already have. That
means finding ways to strengthen bonds with your best
customers and figuring out how to turn good customers into
Personalization, truly helpful support, data-driven contextual
marketing, re-engagement strategies, gamification… There’s
an almost overwhelming number of options out there, each
touted as your golden key to an enduring bond with your users.
In the pages that follow, you’ll learn about five strategies to drive
engagement and retention with actionable tips from Selligent
clients – top brands that are at the forefront of creating and
sustaining customer loyalty.
Published By: Sailthru
Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
Published By: Brightcove
Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
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