Published By: Claravine
Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing
which marketing spend is truly effective, and how to optimize that
spend. At the heart of the issue lies the challenge of ensuring the
data quality and consistency exists to make decisions based on
Why is this a problem? First, effective tracking is reliant on the
consistent, complete application of campaign tracking codes and
associated metadata, which has traditionally been a manual, ungoverned
process. Adding to this complexity has been the dramatic
expansion of digital marketing point solutions, and the disparate
teams expected to execute across each of these channels and geographies.
The result is what you would expect—highly inaccurate,
incomplete, and inconsistent data that must be manually cleaned
before reporting is possible.
Fortunately a solution exists. Progressive marketing leaders are
implementing Digital Experience Data Management (DXDM), ensuring
the rich, consistent insights critical to ma
Published By: Monetate
Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate.
In the report you’ll learn:
• Three core capabilities Forrester considers requirements for savvy optimization.
• EOP evaluation strategies you can use to evaluate your current vendor (or select a new one)
• Criteria that Forrester used to determine Monetate as a “Strong Performer”
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