HRs’ unique role in a company in terms of hiring, training, and ongoing engagement with the broader employee base, positions them to be a game changer in the customer experience strategy. Find out HR's critical role in elevating the customer experience.
Read this report to discover:
• the CHRO’s changing role
• ways in which innovative technologies, like D&A and AI, are powering HR
• steps CHROs can take to ensure their organisations are hiring the right people and training them to succeed in the customer-centric world.
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
When building an employee engagement survey, one question outweighs all others: How can the results be made as actionable as possible? This white paper explores new approaches being leveraged by enterprises today.
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
In this case study, a company needed to find a way to update and improve a legacy trade portal application. With the help of Collaborative, using domestic resources, the company completely replaced several legacy trade portal applications, allowing for the retirement of several application platforms and legacy databases.
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements.
In this white paper, you’ll learn:
• How email can serve as the foundation of your omnichannel strategy
• How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it
• How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
The number of employees still engaged after their first six months on the job is roughly 40%. As the workplace continues to evolve, it’s more important than ever to develop an engagement strategy that will combat the fatigue you’ll see among the other 60% of your employees. You can’t rely on 20th-century strategies for 21st-century challenges. Download our article to learn the top 6 workplace trends you’ll experience in 2015, as well as best practices to follow to drive engagement.
Published By: Genesys
Published Date: Aug 11, 2016
This white paper will identify the key components of a comprehensive outbound engagement strategy and detail the benefits organizations can achieve with outbound communications. Are you ready to lean how?
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them.
This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Corporations today are focused on employee engagement – but the task of keeping employees engaged is not that easy. Recent research shows that 38 percent of the respondents to PwC’s Annual CEO Survey see effective performance management as a critical factor when they were asked “what aspects of their talent strategy would make the greatest impact on attracting, retaining and engaging the people you need to remain relevant and competitive.”1 Achieving simultaneous growth in top-line revenue and bottom-line profitability has come, and likely will continue to come, through greater levels of workforce efficiency.
Digital transformation has pioneered an ever-evolving landscape in the omnichannel retail experience. To efficiently meet consumer demands, retailers consider a fully immersive omnichannel customer experience as integral to their engagement strategy.
With increasingly varied technologies such as NFC-based payments, digital signage with rich-media experiences, wireless technologies and IoT technologies—present great opportunities and complexities.
New technologies are often being rolled out without a centrally managed approach leading to siloed solution landscape, making deployment difficult. Uncover the path to simplify and automate, where the Reliant Platform delivered performance, scalability, reliability, security, and inter-operability Reliant needs for retail applications.
In recent years, there has been a great deal of discussion about how to engage patients in their care. Patient engagement has always been considered a good thing in practices and health care organizations. Today it is vital to the business of delivering care. This Whitepaper Outlines 5 elements of Launching a Successful Strategy.
Published By: Workday
Published Date: Mar 02, 2018
Today’s professional services firms operate in a highly competitive environment where
gaining new business, delivering profitable customer engagements, and hiring the best talent are
Because professional services firms are uniquely people-driven organizations, it’s critical you have a
solid strategy to find, develop, resource, and retain workers, since they directly impact company
revenue and contribute the most to cost.
The economics of employee health & happiness are both frightening and wildly compelling. Companies that seize the Employee Wellness opportunity will win the war for talent and distance themselves from their competition. Wellness is no longer a "nice to have." It's business strategy.
A well-executed "System of Engagement" strategy provides value to banks and customers.
• Approximately 45% of bank customers today regularly interact with their institution through a mobile channel, with estimates of 70% within a few years.
• Why it’s time to break down the System of Record and move to a System of Engagement.
• How this shift can increase customer satisfaction and create new business opportunities.
Download this white paper to get the full details on how a new approach to banking pays off for everyone.
Published By: Limeade
Published Date: Jun 29, 2015
It’s time to tear down the wall between engagement and wellness by addressing the whole employee — health, well-being and performance. Learn nine reasons why a single flexible engagement platform is the way to get there.
Published By: Limeade
Published Date: Aug 27, 2015
Employee engagement is no longer a matter of physical health, job satisfaction or stress management. Simply put, to make sustained engagement a reality, employers need to address the whole employee — their health, well-being and performance.
This white paper will tell you how to implement a successful patient engagement strategy using these 5 elements:
1) Define your organization’s vision for patient engagement.
2) Create a culture of engagement.
3) Employ the right technology and services.
4) Empower patients to become collaborators in their care.
5) Chart progress and be ready to change and adapt.
Published By: Genesys
Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer.
Download this eBook. Learn how you can:
• Design a successful digital customer engagement strategy
• Provide agents with a 360-degree view of the customer across all digital channels and voice
• Deliver omnichannel experiences that are personalized, context-based, and low-effort
Published By: Sprinklr
Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social.
To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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