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encourage customers

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Published By: PwC     Published Date: Aug 27, 2019
Marketing your franchise in today’s digital world is challenging to say the least. What strategies should you use? How should you implement them across your franchise network? How do you encourage franchisees to be a part of the execution? How do you help your franchisees become more successful? The PwC Franchise & Technology team leverages years of experience to answer these questions and more in our guide to digital marketing for franchises. You’ll learn how to better connect with customers, engage franchisees in marketing activities, use automated marketing to streamline processes — and harness data and insights to grow your business.
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PwC
Published By: Oracle     Published Date: Mar 08, 2016
Retail has come a long way since the birth of ecommerce in the 1990s, as have consumer expectations. At its core however retail is still about one thing: ensuring the right products get to the right people when and where they are wanted. However, achieving this in today’s market has become a challenge rich in complexity. Consumers regularly cross back and forth between in-store and online and the lines have blurred as retailers encourage customers to place and pick up online orders in-store.
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Oracle
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
    
IBM
Published By: BlueHornet     Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: GeoTrust     Published Date: Jan 17, 2014
Analytics can be a powerful tool, so now is a great time to learn more about web metrics. Use this guide to understand the basics of what web analytics are and why they’re important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more
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web analytics, tracking, e-commerce, optimization, web site, geotrust true, geotrust, ssl certificates, bit encryption, web security, ssl security, ssl provider, certificate authority, bit encryption
    
GeoTrust
Published By: GeoTrust     Published Date: Oct 06, 2014
Analytics can be a powerful tool, so now is a great time to learn more about web metrics. Use this guide to understand the basics of what web analytics are and why they’re important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.
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web analytics, e-commerce, tract activity, web site optimization, metrics, encourage customers
    
GeoTrust
Published By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising
    
Godfrey
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