Recruiters have to think like marketers.
Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers.
Marketers and recruiters must:
- Research the market
- Establish and nurture relationships
- Build and promote the company's brand
Read this for seven tips to help you think like a marketer.
Published By: Marketo
Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers.
Download The State of Engagement to explore how:
Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands
Marketers and their organizations are engaging their consumers, employees, and partners
Marketers can address the gaps between their activities and consumer perception
Published By: Brainshark
Published Date: Oct 16, 2013
"Getting employees to understand and take advantage of benefits during open enrollment periods is big challenge for many HR managers. This paper looks for new ideas on communicating benefit plans from professional marketers, knowledge management experts, and social media gurus."
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust.
To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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