Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
Published By: Infacta
Published Date: Jan 22, 2007
The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
Published By: Infacta
Published Date: Jan 22, 2007
Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.
Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.
Published By: NovaRising
Published Date: Mar 26, 2007
There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response. Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.
Published By: AppSense
Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
Bonded Sender, the world’s leading email accreditation program, increases inbox delivery at more that 35,000 domains, averaging a 21 percent improvement across accepting ISPs according to a recent Return Path study. For marketers, email deliverability translates directly to the bottom line.
Published By: Campaigner
Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
Published By: Microworld
Published Date: Dec 12, 2007
Due to its nature of open source code, Linux is fast becoming popular and is being deployed in ever increasing numbers on mail servers, corporate networks and desktops. Till recently, systems running on Linux were relatively free from virus and other threats. But with the greater penetration of Linux operating systems, virus authors have begun to target them.
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
Published By: BlueHornet
Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box?
To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
Email deliverability and privacy matters now more than ever. New and existing laws up the stakes for companies that don’t comply with standards and regulations. And today’s email marketers find it increasingly difficult to be heard. You need to master deliverability and privacy to tackle the noise generated by social media, other email marketers, and even word-of-mouth marketing.
Your reputation as an email sender impacts your potential reach as a marketer. Here are some factors that can earn you a poor deliverability score and prevent emails from reaching your desired target:
Getting your message delivered is vital to revenue performance. A slight increase at the top of the funnel can make a huge difference to your bottom line.
Published By: Bluecore
Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns,
these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in
order to send more customized and timely messages.
To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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