Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
Von den Experten erfolgreicher Topmarken Kampagnen geschrieben, umfasst dieses Whitepaper alles vom Design für die heutige Multi-Screen Leserschaft bis hin zum Sieg über Coding-Fehler, die umsichtig gestaltete E-Mails ruinieren.
Durchschnittlich werden ca. 40 Prozent aller E-Mails auf mobilen Endgeräten und Tablets geöffnet.
Mobile Abonnenten sind jedoch weniger interaktiv, da sie sich einem Nutzererlebnis ausgesetzt finden, das nicht dafür optimiert ist, dass sie die Aktionen ausführen können, die Marketer gerne erreichen möchten.
Many papers on the topic of advanced persistent threats (APTs) begin with ominous references to the changing threat landscape and stories of how highly sophisticated cyber attacks are becoming more prevalent. That can be misleading. The majority of attacks today still use many techniques that have been around for years—social engineering, phishing emails, backdoor exploits and drive-by downloads, to name the biggest ones.
Such attacks are neither advanced nor particularly sophisticated when broken down into their individual components and often rely on the weakest link in any organization—the user. However, the way in which hackers use combinations of techniques and the persistent behavior of the attackers is something that does set APTs apart from other attempts to compromise security.
This paper is designed to give you an overview of the common characteristics of APTs, how they typically work, and what kind of protection is available to help reduce the risk of an attack.
Published By: Genesys
Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer.
Download this eBook. Learn how you can:
• Design a successful digital customer engagement strategy
• Provide agents with a 360-degree view of the customer across all digital channels and voice
• Deliver omnichannel experiences that are personalized, context-based, and low-effort
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Published By: Mimecast
Published Date: Apr 18, 2017
"To tackle today’s cyber threats, IT security leaders must rethink traditional security strategies. Email security in particular has become a victim of its own success and requires a radical rethink, having played a key role in several high-profile security breaches.
Today’s threats, like spear-phishing, are designed to bypass traditional Secure Email Gateway defenses, often taking advantage of end users who are considered the weakest link in business email security armor. A zero-trust approach to email security is needed.
This white paper discusses how:
- CISO’s should carefully assess email security as part of a strategic security review
- IT Managers can evaluate the state of current email defenses and take tactical action to strengthen them
- Security Administrators can deliver best-practice defense in depth for email
- Organizations can remove a reliance on trust to more effectively protect information, their network and employees.
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level.
In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start?
Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers.
This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
For the last 15 years, most office desktop software has been purchased in a "suite," a set of office productivity applications for word processing, spreadsheets and presentation designed to offer extra value, beyond their purchase price. Other products may include an email client, a browser, a low-end data base product, a forms designer, a forms fill-in product, various publishing aids (templates for both the printed page and the web), collaboration and communication and business contact management.
If you’re like most wellness professionals, marketing communication is your most important “side job.” From figuring out when to send emails, identifying the right methods, to designing your communications calendar – it can be a challenge.
View this webinar to hear from a leading consumer marketer and learn how to harness best practices that you can use in your day-to-day role.
Fitbit’s Head of Lifecycle Marketing, Steven Marjon, will show you:
- Tested best practices for communications
- How to set up different communications tracks for onboarding new employees
- Tools and resources to gauge the effectiveness of your communications
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
To stay ahead of the competition in this constantly changing environment, you
need to understand which marketing tools work best for your business. Today,
companies are employing integrated marketing to help target, engage, and
convert new and existing customers. Download this whitepaper to learn ‘how’ and ‘why’ you need these top five digital marketing services for your local business.
It doesn't matter the legal field you specialize in – personal injury, bankruptcy, real estate, family law – you probably don’t have the time to focus on clients, the daily operations of your practice, and grow your business at the same time. To maintain a local business, you continually need to search for new business leads while still providing the best service to your clients and still find some time to sleep at night. This guide is here to help you boost your online lead generation with simple-to-execute solutions and best practices. Download this guide to help boost your online lead generation with simple-to-execute solutions and best practices.
Marketing to customers is not as simple as it was 20 years ago. Retailers can no longer rely solely on commercials, catalogs, and newspaper ads to get customers to notice, and buy, their products. Today’s typical customers now follow a much more complicated path to their purchase using search engines, social media, and online reviews. Download this whitepaper to learn today’s retail marketing trends.
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
As an HVAC company, you have to understand how to connect your services
to your targeted audience’s typical purchase cycle. You have to think about
how your clients find you, where they are researching your specific services,
and what prompts them to call your business versus your competitor. Download this guide for quick and easy steps to improve digital advertising for your local business.
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
Published By: AcquireWeb
Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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