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effective content

Results 51 - 75 of 101Sort Results By: Published Date | Title | Company Name
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
Both inside and outside sales professionals are becoming more mobile, with industry research showing that half are already using tablet devices and an additional 26 percent plan to adopt them in the next 18 months. By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your sales force.
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sales mobility, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales management
    
ClearSlide, Inc
Published By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
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marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness, integration, cross marketing, marketing strategy, content creation
    
Marketo
Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
    
Acquia
Published By: IBM     Published Date: Feb 18, 2016
MWD Advisors report on how Case Management technology can help drive effective outcomes and how a clear Content Management strategy underpins success in Case Management.
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ibm, content management, case management, mwd advisors, enterprise software
    
IBM
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate
Published By: Nemx Software Corporation     Published Date: Mar 15, 2007
Organizations are struggling to enforce both mandatory regulatory rules as well as internal corporate policies governing email content and distribution.  One of the biggest obstacles is determining whether or not the content of an email, or its attachment, is subject to any policy rules or restrictions.  This whitepaper describes the techniques required to perform intelligent, accurate content analysis and the shortcomings of most current approaches.
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corporate governance, hipaa compliance, sarbanes oxley compliance, software compliance, content management system, messaging, document management, secure content management, compliance, email security, encryption, policy based management, security management, nemx
    
Nemx Software Corporation
Published By: Vocus     Published Date: Mar 13, 2013
Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero.
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vocus, content marketing, creating effective content, joe chernov, scott stratten, ann handley, adam singer
    
Vocus
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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email drip campaign, content marketing, crm, customer engagement, email marketing, big data
    
Campaigner
Published By: IBM     Published Date: Oct 18, 2016
Meet Liz, a Director of Marketing, and journey with her as she looks for innovative ways to brainstorm and share content with both her internal teams and external agency partners. Liz discovers Box, a simple cloud-based content and file sharing solution that improves collaborative control.
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ibm, analytics, ecm, box, marketing, effective marketing, content, ibm box, enterprise applications
    
IBM
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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Cisco
Published By: Polycom     Published Date: Aug 16, 2017
"Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video. In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing. Download this guide to see how to create engaging voice and video meeting experience with Skype for Business."
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polycom, skype for business, voice, video, microsoft
    
Polycom
Published By: Polycom     Published Date: Nov 30, 2017
Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video. In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing. Download this guide to see how to create engaging voice and video meeting experience with Skype for Business.
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skype for business, collaboration, video conferencing, content sharing, call management controls, microsoft office 365
    
Polycom
Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Scripted     Published Date: Apr 10, 2015
This ebook will alleviate the challenges of creating effective and quality content in today's new SEO landscape. We'll touch on the history of the Google algorithm updates, discuss Panda 4.0 and 4.1, and break down the state of content marketing and the emergent best practices.
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google seo, algorithm changes, algorithm ecosystem, content management, marketing, best practices, content marketing
    
Scripted
Published By: Clicktale     Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
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text, video, content, engagement, website, content optimization, content delivery, content marketing, video marketing, b2c website optimization, website optimization, content strategy, website engagement, manufacturing
    
Clicktale
Published By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
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marketing, business development, website development, sales, business practices
    
Clicktale
Published By: IBM     Published Date: Apr 06, 2015
MWD Advisors report on how Case Management technology can help drive effective outcomes & how a clear Content Management strategy underpins success in Case Management.
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content management, case management, ibm, data, service fulfillment, security, it management
    
IBM
Published By: IBM     Published Date: Jul 01, 2015
Only IBM MobileFirst Platform delivers rich services and then integrates them for an effective end-to-end experience. Choose your need and watch a demo. Bookmark this page as we regularly add new content.
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ibm, apps, demo, mobilefirst, power, resources, personalization, cloud computing
    
IBM
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Retaining a high-performing workforce requires closing the skills gap and developing each employee, from hire to retire. Realise the benefits of better performance and higher productivity with these 5 strategies for creating an effective learning strategy: • Connect Employee Development with Learning • Align Learning with Business Goals • Deliver Learning with Expert Content • Train to your Audience • Track Completion & Certifications Download the brief now to learn more about these 5 strategies and the results you could achieve by implementing these strategies today!"
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Cornerstone OnDemand
Published By: VMware AirWatch     Published Date: May 18, 2016
VMware AirWatch gives enterprises identity, productivity and collaboration solutions through enterprise mobility management. The VMware AirWatch platform gives end users a seamless digital workspace, so they can be more effective on the go. A future-proof mobility platform enables IT to support business initiatives now and in the future with features: • Broadest OS and device support with same-day updates • Unified identity management framework across solutions • Suite of integrated productivity and collaboration apps • Centralized content management and collaboration • Global scalability with multi-tenant framework AirWatch offers a unique vision for identity, mobile, network and Infrastructure that is trusted by more than 16,000+ organizations, including 500 of the Global 2000, and has been positioned as a leader by Gartner in the 2015 Magic Quadrant for Enterprise
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productivity, best practices, business intelligence, business management, information technology, device support, device management, content management
    
VMware AirWatch
Published By: Net Atlantic     Published Date: May 28, 2010
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing. This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more. Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers: •Logging into your list •Managing your members •Creating content •Sending mailings •Checking the results of your campaigns •And much more. This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right. Webinar Details: "Email Marketing with Net Atlantic" presented by Gregg Hanson Date: Every Wednesday Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
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net atlantic, webinar, live event, email marketing
    
Net Atlantic
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