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effective websites

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Published By: Sitecore     Published Date: Aug 21, 2013
The first habit of highly effective websites is to embrace the fact that you need to think like your prospects and customers. Start by putting yourself in your customersí shoes ó how would they organize your website?
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sitecore, sitecore ebook, effective websites, global software, management platform
    
Sitecore
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companyís brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
    
IBM
Published By: Symantec     Published Date: Dec 04, 2014
SSL Certificates have been in use for almost 15 years, and they continue to serve a vital role in protecting data as it travels across the Internet and other networks. From online financial transactions to e-commerce to product development, SSL Certificates make it possible for users around the world to communicate sensitive information with the confidence that it is safe from malicious hackers. The Internet has evolved in innumerable ways over the past decade and a half; so why do SSL Certificates continue to instill trust? Simply put, SSL Certificates are very effective in protecting data in transit. Yet, customers transacting on websites and systems that are protected by SSL security still face serious threats . One key reason for this danger: poor SSL Certificate management. Enterprises with hundreds of SSL Certificates from several different providers could lose track of certificates in their environment. This white paper will present the pitfalls associated with poor SSL Certificate management, why they are potentially dangerous to the enterprise, and how enterprises can keep track of SSL Certificates effectively.
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ssl, ssl certificates, business continuity, breach protection, protection, e-commerce, malicious hackers, security
    
Symantec
Published By: Cyveillance     Published Date: Jun 20, 2014
Phishing is defined by the Financial Services Technology Consortium (FSTC) as a broadly launched social engineering attack in which an electronic identity is misrepresented in an attempt to trick individuals into revealing personal credentials that can be used fraudulently against them. In short, itís online fraud to the highest degree. Although itís been around for years, phishing is still one of the most common and effective online scams. The schemes are varied, typically involving some combination of spoofed email (spam), malicious software (malware), and fake websites to harvest personal information from unwitting consumers. The explosive rise of mobile devices, mobile applications, and social media networks has given phishers new vectors to exploit, along with access to volumes of personal data that can be used in more targeted attacks or spear phishing. The fact that phishing attacks are still so common highlights their efficacy and reinforces the need to implement comprehensive phishing and response plans to protect organizations. An effective phishing protection plan should focus on four primary areas: Prevention, Detection, Response, and Recovery. High-level recommendations for each of the four areas are outlined in this whitepaper.
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cyveillance, phishing, security, cyberattacks, cybercriminals, threats
    
Cyveillance
Published By: Akamai Technologies     Published Date: Jul 02, 2018
Gartner named Akamai a Leader in their 2017 Magic Quadrant for Web Application Firewalls. A web application firewall is an essential element in your defense against application-layer attacks, which pose an ever-greater threat to productivity and security. The Akamai approach to WAF combines: An anomaly detection model A repeatable testing framework to measure effectiveness Threat intelligence to identify the latest threats A cloud platform for global scale Managed security services to help organizations better protect their websites and web applications over time
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Akamai Technologies
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