This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
If you’re wondering whether you should really prioritize email
in your marketing—especially when new channels continually
emerge—consider this: 91 percent of marketing executives agree
that email is their most effective channel.1
Clearly, email isn’t just
here to stay, it’s the mainstay. And with the ability to personalize
and contextualize messages, upgrade mobile campaigns, and
better understand customer needs, email marketing has evolved
into a stronger and smarter version of its former self.
Published By: Claravine
Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing
which marketing spend is truly effective, and how to optimize that
spend. At the heart of the issue lies the challenge of ensuring the
data quality and consistency exists to make decisions based on
Why is this a problem? First, effective tracking is reliant on the
consistent, complete application of campaign tracking codes and
associated metadata, which has traditionally been a manual, ungoverned
process. Adding to this complexity has been the dramatic
expansion of digital marketing point solutions, and the disparate
teams expected to execute across each of these channels and geographies.
The result is what you would expect—highly inaccurate,
incomplete, and inconsistent data that must be manually cleaned
before reporting is possible.
Fortunately a solution exists. Progressive marketing leaders are
implementing Digital Experience Data Management (DXDM), ensuring
the rich, consistent insights critical to ma
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results.
Get the guide now to learn how you can:
• Prioritize mobile email in your marketing strategy
• Improve customer relationships with contextual emails
• Self-assess your email marketing maturity
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities.
Learn how to:
Develop an interactive mobile strategy
Streamline physical and digital interactions
Engage customers across channels
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Published By: AppNexus
Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions.
However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel.
Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn:
• How to rapidly build an omni-channel solution for your clients
• How AppNexus can help your platform reach your marketer’s customers most cost-effectively
• How AppNexus ensures complete security for your client’s CRM data assets
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
Published By: Marketo
Published Date: Oct 17, 2016
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Download this definitive guide to learn how to effectively use social media marketing.
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
Published By: Magento
Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey.
This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover:
Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey
Web and email personalization tips for omnichannel merchants
Why an email address is your unique identifier
Three tried and tested marketing methods to drive customers to your site and stores
Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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