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ecommerce quarterly

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Published By: Monetate     Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitor’s attention. Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they don’t, chances are, they’ll move on. Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window. And you’ll end up learning whether your customer acquisition and retention costs were worth it. Given the enormity of this statistic, we’re taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
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retention costs, benchmark data, customer acquisition, ecommerce quarterly
    
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