Build.com is a well-established online retailer of home improvement products.
Their sales team was stretched thin, and they needed a way to ensure accurate
records in Salesforce in a way that didn’t hurt overall sales and customer
outreach. While they were initially drawn to Groove for the Salesforce Email Sync,
they soon discovered more ways to turbocharge their sales effort with
personalizable drip campaigns through Flow.
Published By: Campaigner
Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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