The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Published By: HPE Intel
Published Date: Feb 17, 2016
Strategies for State, Local, and Education IT Management
View this webinar to learn about how the explosive growth of data calls for new approaches from IT management. You'll hear from a panel of state, local, and education IT decision makers how increasing scale and complexity of data collection and storage are challenging their departments to adapt.
Mark Meyers is the CTO and DIS Director of the state of Arkansas
Dr. Paul Kim is the CTO and Assistant Dean of the Graduate School Education at Stanford University
Leo Leung is the VP of Corporate Marketing at Scality
Bob Schaar is the Segment Solutions Leader for SLED and SMB at Hewlett Parckard Enterprise
Wyatt Kash is the VP of Content Strategy at Fedscoop
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
Published By: CollabNet
Published Date: Jan 07, 2011
Join Victoria Griggs, Sr. Director of Marketing, and Chris Clarke, VP of Product Management and Strategy at CollabNet, to review Agile ALM adoption trends, challenges, and real world success stories from teams who have combined Agile methods with application lifecycle management for real business results.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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