Sometimes email is the forgotten marketing channel. Itís not as new or topical as social or mobile, but itís as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.
Weíve produced a marketerís guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Published By: Epsilon
Published Date: Jun 22, 2012
Epsilon and the Direct Marketing Association's Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks which show a steady increase in open rates over both Q4 2011 and Q1 2011.
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores todayís greatest challenges and winning strategies for email marketing ó so you can drive true customer engagement, boost business revenue, and add more value to your organization.
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
In this paper Ė which is based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS Ė we will take a look at how these technological advancements can enable you to become more predictive and prescriptive in your digital and integrated marketing efforts.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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