Published By: TruSignal
Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Accelerating the Move to a Strong Online and Mobile Offering
For credit unions, offering members a digital and mobile banking experience has never been more accessible. This 29-page ebook shows you how to use electronic signature technology to improve the member experience (both in-branch and online), improve regulatory compliance and compete with big banks.
Published By: Polycom
Published Date: Mar 06, 2017
Education today is described as between paradigms from the traditional to the digital. Students expect a highly engaging interactive learning environment, not stagnant instructor-led designs. Learning technologies, and changing pedagogical methods, are not only changing the way we teach but also the physical environments we teach in. Download now to learn more.
Today, the widespread availability of 3G and 4G cellular or wireless broadband networks enables digital signage to be deployed virtually anywhere. Combined with cloud-enabled network management and content delivery systems, 3G and 4G wireless broadband networks are propelling digital signage deployments at an accelerated pace. In countless venues, digital signage networked via wireless broadband signal penetrates hard-to-reach locations, new markets, and can achieve a faster return on investment.
Published By: Rackspace
Published Date: May 15, 2019
More and more enterprises like yours are moving critical business applications to AWS as part of a digital transformation strategy, but many don't know where to start. Getting out of your data center and onto AWS can provide significant business benefits, including improved agility, enhanced scalability and cost savings. But are you realizing the full benefit of a move to the AWS cloud?
Embora 89% dos líderes de marketing acreditem que devam fornecer uma experiência ideal aos clientes e, assim, criar um diferencial para seus produtos e serviços na era digital, apenas 20% acreditam cumprir com êxito esta premissa. Isso significa que existe uma dificuldade por meio dos profissionais de marketing em alcançar seu público em canais diferentes, o que resulta em taxas de conversão baixas, relacionamentos curtos com clientes e perda de receita. Veja como O Oracle Marketing Cloud oferece simplicidade para as equipes de marketing, voltado para os públicos relevantes e uma solução escalonável de TI
Aunque el 89% de los líderes de marketing considera que debe proporcionar una experiencia óptima a los clientes para diferenciar sus productos y servicios en la era digital, solo el 20 % piensa que ha cumplido con éxito esta promesa. Lo cual significa que a los marketers les cuesta llegar a la audiencia adecuada en los diferentes canales, y resulta en bajas tasas de conversión, relaciones breves con los clientes y pérdida de ingresos. Vea cómo Oracle Marketing Cloud ofrece simplicidad en el marketing para equipos, enfocado para las audiencias relevantes y una solución escalable para TI.
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
Published By: Red Hat
Published Date: Mar 26, 2019
The rise of digital platforms and their rapid adoption by customers has created significant opportunities for financial service organizations. Industry leaders are capturing additional revenue streams
and creating new value chains by investing in this distribution channel. Regulators are also encouraging participation in open banking through either guidance or mandate, aiming to improve competition in the financial services marketplace. Lastly, the pace of technical innovation is reducing
the barrier to market entry, driving interest in open banking by incumbents and challengers alike.
However, the full value of open banking might be not always be so clear. Below are five benefits for
organizations that embrace open banking.
Published By: Infosys
Published Date: May 21, 2018
Imagine being able to find the perfect bartender to staff a five-star resort or hire an Italian chef for a week in Switzerland - all in real time, all with zero human touch, with digital contracts and signatures, all revenue passing through the platform, all payments made within 48 hours - tax, legal and regulatory compliance included. We made it happen for our client.
Published By: Darktrace
Published Date: Apr 02, 2019
As organizations increasingly rely on cloud services and SaaS applications to streamline business practices, the familiar paradigm of the network perimeter has dissolved, leaving a porous and ever-changing digital estate in its wake. While the benefits of cloud computing will ensure that migrations continue apace, the unique security challenges presented by the cloud will not only require a more agile mindset, but also self-learning technologies that can move at the speed of cloud deployments and spot subtle deviations indicative of a threat, while providing complete, real-time visibility across the digital business. Darktrace’s world leadership in the field of artificial intelligence for cyber security makes it the most effective and proven solution to detect unprecedented threats and anomalous cyber-incidents in the cloud. Whether faced with an insider threat, an attacker targeting sensitive data in test containers, or a significant misconfiguration that could be exploited in the fut
As workplaces become more and more digital,
diverse and scattered, internal communications
are facing challenges at an accelerating speed.
The emergence of digital services has brought
us new ways to communicate and measure
the success of our communications, and
the importance of social media and internal
platforms has altered the way we communicate
with each other.
In 2025, it is estimated 75 percent of the
workforce will be comprised of millennials*.
We are seeing a new, tech-savvy generation to
take over the workplaces, and ensuring internal
communications tackles the challenges of
Effective communication correlates with high
employee engagement, and companies who
invest in communications are companies who
understand the importance of an engaged
workforce. Organizations with effective change
and communication are 3.5 times more likely to
significantly outperform their peers**.
With significant changes occurring in
workplaces and trough that, in intern
Published By: Marketo
Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn:
- What makes up digital advertising
- How to create your digital ad strategy
- The different types of ads you have at your disposal
- The pricing structures you can expect
- How to target your digital ads
- How to design your digital ads
- The types of ad technology that are available
- How to test and measure your ads
- Insights from industry experts
Published By: Red Hat
Published Date: Mar 16, 2015
With Red Hat® Satellite, you can instantly see the status of your systems and if any are missing important patches or configuration changes.Not only does Red Hat Satellite improve security, it lets you easily measure and report on the patch level of systems in your company. Your security posture is improved through:
• A single, centralized management tool.
• Secure connection policies for remote administration.
• Standardized machine configurations.
• Digitally signed content.
This series explores the role of modern digital technology in the evolution of manufacturing production, defined here as the value chain of internal and external contributors to the manufacture and delivery of products. Each chapter is designed to help operators visualize how they can build-out production of the future, and how to leverage help from the value chain to make faster progress.
The Role of Additive Manufacturing in Production of the Future
Additive manufacturing (AM) is the process of adding layers of material — most commonly plastics or resins, and increasingly metals — to produce products according to precise
digital plans. With AM, products are produced using
only the material necessary, therefore minimizing scrap.
Modern digital technology is transforming every industry, including manufacturing. Yet in The Rise of Smart Operations, a survey of machinery manufacturers conducted by UPS and IDC, roughly one-half of the respondents said their digital or “smart” operations were lagging the competition or were at a significant disadvantage. Manufacturers will also find practical solutions they can consider implementing today to incorporate smarter operations in their production processes of the future.
Published By: Magento
Published Date: Nov 15, 2017
In this rapidly changing world of B2B eCommerce, heroes are ready to roll up their sleeves and perform miracles to seize control of the market, beat the competition, and delight their customers.
The digital revolution has created a significant opportunity for B2B businesses. In this exclusive publication, Magento has consulted a panel of B2B superheroes to help you navigate your own digital
transformation, and become the digital H.E.R.O. of your organization. You’ll find out how to:
Influence Buying Habits
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey.
It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
Published By: DocuSign
Published Date: Mar 23, 2016
"Businesses are increasingly aware that digitization — converting or migrating non-digital information, practices, and processes into digital formats— can increase agility, productivity, and cost savings. According to a recent IDG Research survey, however, even organizations that are actively moving toward greater digitization have ample room for improvement.
Discover how to move past the organizational bottlenecks and build a strong business case for further digitization as a competitive advantage with all the vital benefits DocuSign + Office 365 solution delivers.
Download this white paper to learn more about DocuSign and Microsoft Office 365 solution and how you can:
-Reduce the time needed to complete business transactions
-Create and automate workflows to ensure transactions are safe and secure
-Improve a user's ability to control and monitor these processes
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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