Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns.
The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales.
This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes:
• An explanation of how new granular audience and footfall data can provide impactful attribution insights
• A specific list of value adds a proprietary polygon database partner can provide
• A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
Read a case study on Empyr’s CPR platform:
• Reach 175+ consumers
• 100% attribution from an online consumer to an in-store sale
• No upfront cost or minimum ad spend
“The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Published By: Ensighten
Published Date: Aug 02, 2012
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can:
• Implement advanced segmentation strategies
• Make the most of marketing attribution
• Build models for predictive analysis
Published By: Quantcast
Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting.
This guide addresses three issues to help marketers implement better attribution:
? What attribution models are available and which is the right one for my brand?
? Whom will I need to work with and how can I get buy-in?
? How do I build a business case for attribution?
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity?
In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.
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