APPLAUSE CASE STUDY
THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES
Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites,
mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level,
and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers
more effectively, you also need to account for a whole new level of complexity, especially in the mobile space.
Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how
fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market
today, and estimates that this rate of fragmentation will only increase heading into the future.
On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app
Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars.
With this high bar for quality, QA organizations often struggle to keep up with:
1. Rapid Release Schedules
3. New Technologies (Voice, AI)
4. Geo-Awareness and Localization 5. Device Fragmentation
6. Unexpected Customer Use Cases
The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.
Published By: MobileIron
Published Date: Apr 13, 2015
Enterprises around the world have been searching for a way to securely enable Android™ devices for work, but have shied away from the platform due to ongoing security and fragmentation concerns. Delayed or non-existent Android security patches, malicious app store activity, and other security gaps have led organizations to distrust the platform, particularly those in industries with tight security and compliance requirements.
This white paper is intended to help CISOs understand how Lollipop and Android for Work can meet critical security and compliance requirements, even in high-security organizations. It also provides recommendations for implementing Lollipop and Android for Work as part of a BYOD program.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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