With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach.
You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
As organizations have improved service delivery, they have also turned their focus to presenting business value more positively. These organizations are beginning to develop true BSM systems in two ways: by understanding the metrics that successful businesses employ to determine the value of IT, and by linking these metrics and associated business services to IT infrastructure components.
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.
Application modernization is a powerful method for extending the life and improving the business value of a company's critical application assets. It provides an attractive and cost effective alternative to application development, enabling companies to defer investment in replacement initiatives without compromising business support.
For many organizations, managing and delivering the knowledge contained within documents is difficult or impossible due to technological disparity. Conventional approaches to knowledge
management work within the constraints of disparate platforms, applications, and output devices, and fail to address technological disparity.
Published By: Marketo
Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device.
Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to:
understand your customer journey
align your organizational structure to support your omni-channel strategy
coordinate your channels
choose the right tools
By 2020, Gartner predicts 100% of new entrants to IT – and 80% of historical vendors –
will offer subscription-based business models to their customers. These organizations are
prioritizing the cloud over on-premises data centers and legacy software, so they can more
efficiently deliver highly available, scalable, and cost-effective service offerings.
To remain competitive, you need to modernize your approach to .NET development – and
Amazon Web Services (AWS) is the ideal place to start.
This whitepaper will explore best practices for containerizing your Windows workloads on
AWS, including how to design your containers, which AWS services to leverage, and how
to modernize your existing .NET applications for the cloud.
Christian Elsenhuber - AWS & Carsten Duch - SUSE
Join our webinar and learn more about the SUSE Cloud Application Platform on Amazon Elastic Kubernetes Service (Amazon EKS). The webinar will show you how SUSE accelerates the use of applications in containers. With integrated automation and customization features, SUSE helps your DevOps teams deliver container applications, accelerate innovation, and improve the responsiveness of your IT.
Securing cloud environments is different from securing traditional data centers and endpoints.
The dynamic nature of the cloud requires continuous assessment and automation to avoid
misconfigurations, compromises, and breaches.
It can also be difficult to gain complete visibility across dynamic and rapidly changing cloud
environments — limiting your ability to enforce security at scale. On top of these challenges, cloud
governance is critical to maintain compliance with regulatory requirements and security policies as
Because cloud deployments are not just implemented once and left untouched, organizations need
to consider how to integrate security into their CI/CD pipeline and software development lifecycle.
Implementing a security solution that addresses cloud challenges requires deep security and cloud
expertise that organizations often do not have.
Once in the cloud, organizations manage and create environments via automation, adapt their
workloads to changes by automa
Software development has evolved from rigid waterfall methodologies to more streamlined
approaches, like Agile and more recently DevOps. This evolution has taken place in
large part to shorten development life cycles and meet increased business demands.
Today, businesses of all sizes have built an advantage by implementing a DevOps culture
and processes, which break down silos between development and operations, allowing
organizations to create better software faster.
As organizations implement DevOps on Amazon Web Services (AWS), they need to
understand the security implications. The AWS Shared Responsibility Model makes clear
that AWS secures what’s “on the cloud,” while the customer is responsible for securing
their assets “in the cloud.” When AWS customers go about securing their DevOps
environments, they need to do so in a way that provides robust protection without limiting
As companies like yours scale their cloud environment, the question has
evolved from “what do I need to protect” to “how do I control and monitor
what I am responsible for?” Many companies, especially those who are born on
the cloud, or who are more cloud-mature understand the Shared Responsibility
Model. Now, they are focusing on building a strategy that gives them greater
control and visibility of their cloud environment.
Gartner reported that “In 2018, the 60% of enterprises that implement
appropriate cloud visibility and control tools will experience one-third fewer
security failures.” Having the right monitoring strategy is beneficial for multiple
reasons, and this eBook will detail how OneLogin implemented it in their AWS
environment, and why you should consider implementing it in yours.
Application owners and DevOps teams want to build in AWS without compromising security, but often lack the tools to keep sensitive data secure. During Pacific Dental’s move to Amazon Web Services (AWS), the company sought to enhance and operationalize its security measures to match the speed and scale of the cloud, using a cloud access security broker (CASB) to proactively address misconfiguration and risk to their data.
When determining the best way to protect their applications and data on Amazon Web Services (AWS), organizations are often challenged by the high total cost of ownership and threat dwell times found in other security solutions. Armor can help your organization overcome these barriers and increase awareness of what is being deployed, and where, so you can better control your security policies. Attend our upcoming webinar to see how Armor helps customers reduce their time to market, accelerate development timeline, and gain quick, secure application access.
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization.
Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
As your business grows, so do your infrastructure needs. With their growing AWS infrastructure, it was important that Informatica simplify security, increase agility, and adopt a more DevOps-centric development model.
Join our upcoming webinar to learn how Informatica leveraged RedLock, Palo Alto Networks’ security and compliance solution, to help build security earlier in the development process so vulnerabilities could be remediated faster. You will also learn how other businesses, like yours, can manage the security in your environment with greater ease and control.
While digital transformation helps create many business opportunities, it can also expose your organization to new vulnerabilities and regulations which require new security solutions. Qualys Cloud Platform is intentionally built to give businesses comprehensive visibility and security of Amazon Web Services (AWS) workloads and hybrid environments while avoiding the cost and complexities that come with managing multiple security vendors. Qualys' offerings simplify security on AWS by integrating into workflows for streamlined deployment and use, while providing a complete view of the security and compliance posture of all your AWS assets across multiple accounts and regions from a centralized UI.
Attend this upcoming webinar to learn more about the Qualys consolidated stack of security and compliance applications. Also learn how Ancestry.com, the largest for-profit genealogy company in the world, uses Qualys Cloud Platform on AWS to continuously assess their development and production e
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down.
Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers.
In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
Containers have become the new infrastructure
standard for development teams. While the “DIY
container approach” (un-orchestrated containers)
still has its use cases (e.g. low latency, longer
compute jobs, predictable traffic), production-grade
deployments require orchestration. DevOps teams
are increasingly leveraging the benefits of Kubernetes
and accelerating its adoption, taking it from a 27%
adoption rate in 2018 to a 48% adoption rate in 2019
according to the RightScale “2019 State of the Cloud
Report,” from Flexera. The same report also positions
Amazon Elastic Kubernetes Service (Amazon EKS)
as one of the fastest-growing managed Kubernetes
offerings available, with a 44% adoption rate.
Previously, containers were a technology deployed
by individual teams – and were typically used for
“application testing” in the enterprise world. Today,
many organizations are now not only seeing the
benefits of operationalizing containers to deploy
production applications, but also re-positioni
Journaling is a powerful feature, one that IBM has continued to develop and improve over the years. Yet, depending upon your business requirements, you probably still need more protection against downtime than journaling alone can provide. This white paper will cover what you need to know about journaling, what it can do and how it supports and cooperates with high availability software.
Cost-effective and fully automated device driver management for Microsoft SCCM with the Universal Imaging Utility System Deploy Plug-in. The UIUSD completely eliminates the need for SCCM admins to manage and package drivers.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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