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Results 51 - 75 of 83Sort Results By: Published Date | Title | Company Name
Published By: Tenable     Published Date: Sep 14, 2018
"Insights and ideas to help you evaluate vendors and improve your security program. Organizations seeking to evaluate vulnerability assessment solutions turn to the “Gartner Market Guide for Vulnerability Assessment” for expert help in navigating the market. Tenable is pleased to provide a complimentary copy of the report. According to Gartner, “the vulnerability assessment (VA) market is mature, but is being challenged by the need to cover changing device demographics and emerging technologies and better represent true risk.” Gartner addresses these considerations and others in the 2018 Market Guide for Vulnerability Assessment, providing insights that will help you evaluate vendors and improve your security program. Topics covered: The scope of the market for vulnerability assessment solutions, common use cases and challenges Recommendations for identifying requirements and vendor selection criteria Changing device demographics and other trends impacting the market and effective v
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Tenable
Published By: IBM     Published Date: Oct 15, 2009
Read the white paper, "Understanding Consumer Patterns and Preferences in Multi-channel Retailing," to see how consumers are filling their baskets, why shoppers change channels and other key findings.
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consumer patterns, preferences, ibm, multi-channel retailing, retailer, shopping frequency, demographics, retail industry
    
IBM
Published By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
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customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics, contact center, customer behavior, decision-makers, integrate, granular attributes, predictive analytics, life-stage changes, enterprise applications
    
IBM
Published By: Limelight Networks     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
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web content management, wcm, it management, it support, cms, marketing automation, visitor profiles, market segmentation, demographic, visitor identification, campaign tracking, lead scoring, progressive profiling, lead qualification, social engagement, multiedvice, multilingual, multisite support, traffic management
    
Limelight Networks
Published By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
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crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research, marketing surveys, site satisfaction, audience segment, demographic analysis, online survey, survey research
    
Crowd Science
Published By: ScanLife     Published Date: Feb 25, 2012
The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.
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scanlife, marketing, emerging marketing, mobile marketing, barcode, mobile phones, smart phones
    
ScanLife
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: WebEx     Published Date: Apr 02, 2009
This report represents the summary findings of our thirteenth annual survey of challenges impacting sales performance today. We identify and analyze these challenges, and examine how organizations are leveraging people, processes, technology, and knowledge to address these issues successfully. In addition, beginning in the Executive Summary and continuing throughout the report, we raise questions about troubling trends and offer a new model for overcoming the problematic issues related to the field of sales.
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webex, sales performance optimization, crm, sales force demographics, sell cycle analysis, detailed performance assessment, change analysis, sales knowledge management, skm, business-to-business, b2b, b2c, sales performance optimization, enterprise applications
    
WebEx
Published By: WebEx.     Published Date: Apr 03, 2009
This report represents the summary findings of our thirteenth annual survey of challenges impacting sales performance today. We identify and analyze these challenges, and examine how organizations are leveraging people, processes, technology, and knowledge to address these issues successfully. In addition, beginning in the Executive Summary and continuing throughout the report, we raise questions about troubling trends and offer a new model for overcoming the problematic issues related to the field of sales.
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webex, sales performance optimization, crm, sales force demographics, sell cycle analysis, detailed performance assessment, change analysis, sales knowledge management, skm, business-to-business, b2b, b2c, sales performance optimization
    
WebEx.
Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: IBM     Published Date: Mar 28, 2016
In the age of the empowered individual, organizations must rethink the workplace with the employee at the center of the business. Business leaders are now facing a host of new challenges and opportunities associated with their workforces. On one hand, the demographics of their workforce are changing with a new type of employees coming on-board. At the same time, the nature of the employee relationships are rapidly changing. This session will focus on recent research from the IBM Institute for Business Value about how to make sense of these workforce changes and take actions that will benefit your organization. Join this virtual discussion between industry thought leaders to learn how to: Separate the myths from realities related to the Millennial workforce. Understand the value provided by alternative work arrangements and the independent worker. Identify opportunities for your organizations to better adapt to these shifts within the workforce.
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ibm, workforce demographics, millennial workforce, alternative work arrangements, organization opportunities
    
IBM
Published By: Rackspace     Published Date: Jan 19, 2016
San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.
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rackspace, social gaming, private cloud, data, rockyou, security, data center
    
Rackspace
Published By: IBM     Published Date: Jan 08, 2016
The insurance industry is facing multiple forces of change - rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud.
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ibm, insurance, customer, risk, changing demographics, customer expectations
    
IBM
Published By: IBM     Published Date: Jun 21, 2017
This report is designed to help you make an informed decision about IBM Cloudant. It is based on 22 ratings and 21 in-depth user reviews of Cloudant on TrustRadius, the trusted user review site for business software. By crowd-sourcing user perspectives, we help you to get a true sense of the product. This report includes analysis of the types of customers (company sizes, industries etc.) that use Cloudant, what companies and users like most about the product, as well as areas for improvement
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ibm, ibm cloudant, demographic, cloud computing, decision making
    
IBM
Published By: LeapFrog Interactive     Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
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leapfrog, industry research, psychographics, psychographic research, consumer behavior
    
LeapFrog Interactive
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Visible Technologies     Published Date: Jul 24, 2009
The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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social networking, digital age, reputation, social networking, visible technologies, facebook, twitter, youtube, blog, blogs, wiki, communication, control conversations, reputation management, web 2.0, media channels, collaboration, collaborative, alerts, saas
    
Visible Technologies
Published By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Changing demographics, labor shortages, and skill deficits are making it tough for recruiters in 2017. But all is not lost. Here are three big challenges—and three big solutions—to conquer talent acquisition in 2017.
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recruiting, human resources, talent acquisition, demographic trends
    
Cornerstone OnDemand
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: Polycom     Published Date: Dec 18, 2014
A variety of technological, demographic and cultural forces are converging at this unique moment in history and stand poised to revolutionize the workplace of the future. Customers are demanding the ability to access the marketplace from anywhere, anytime and on any device; newer employees now expect the flexibility to collaborate continuously with customers and co-workers; and the future-oriented company is striving to make customer interaction and employee communication as invisible, seamless and intuitive as possible.
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business, video, conference, multicultural, meetings, communication, cio, digital, information, marketplace, global, trends, revolutionize, workplace, future, interactions, customer, employee, telecom
    
Polycom
Published By: Oracle     Published Date: Dec 18, 2012
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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oracle, crm, branding, social strategies
    
Oracle
Published By: Quantcast     Published Date: Jun 26, 2015
Quantcast commissioned two studies to test the demographic targeting accuracy of leading data vendors. The results? Considerable variability in data vendor performance.
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quality, targeting, reach, audience, accuracy, quality of service, content management
    
Quantcast
Published By: Cisco     Published Date: May 11, 2015
Workplace demographics are shifting; Millennials desire more mobility, flexible work schedules, and virtualized collaboration.
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recruiting, management, talent, connectivity. culture
    
Cisco
Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
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marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr, online insight, enterprise applications
    
Online Insight
Published By: HP and Intel® Xeon® processors     Published Date: Aug 01, 2012
An increasingly global and mobile workforce is changing the way IT needs to support the business. Worker demographics are also changing, resulting in different expectations on how IT delivers data and applications. HP and VMware make this important move to Client Virtualization safe and easy by testing and developing the most popular solutions. On its sixth generation Client Virtualization reference architecture, HP tests many combinations of storage, networking, and blades to best handle the Client Virtualization workloads.
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client virtualization, reference architecture, core design, client virtualization, active directory, local users, vdi, user data, outsourcing, work from home, branch, endpoint devices, firewall, vpn, stacking links, cloud computing
    
HP and Intel® Xeon® processors
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