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Results 26 - 50 of 193Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, enterprise applications
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, enterprise applications
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
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dam. digital asset, management, asset management, asset creation, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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roi, dam, digital asset management, return on investment, content storage, channeling
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
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adobe, customer experience, web content management, web content management system
    
Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Because you don’t just deliver content. You deliver a customer experience. We're honored that once again, we've been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management (WCM). We believe this validates Adobe Experience Manager as a forward-thinking vision of what content management can be throughout an entire customer journey. And with the integration of Adobe Experience Cloud and Adobe Creative Cloud, we offer more than a content management platform. It’s a content management powerhouse. Read the report and learn about Adobe Experience Manager’s strengths according to Gartner — and how you can bring those strengths to your own customer experiences.
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Adobe
Published By: Akamai     Published Date: Mar 08, 2017
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
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delivery, download delivery, content, online, video, mobile apps, viewability
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video, online video, engagement, customer engagement, content creation, video quality
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Akamai has delivered the world’s largest and most viewed live events for nearly 15 years. Leveraging this experience, Akamai’s Media Services Live solution helps simplify the live streaming experience for content producers without sacrificing streaming quality, format coverage or content security. Read on to find out more.
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video, streaming, media services live, content, live streaming
    
Akamai
Published By: Akamai Technologies     Published Date: May 08, 2017
Video quality can be measured in multiple ways, but the primary metrics – playback reliability and image quality – are the most critical. Get these right, and content providers are on their way to winning the loyalty of online audiences and driving monetization. Get them wrong, and viewers will defect in a heartbeat. For live-streaming events, such as sports, where there’s can’t-miss fast action, the ante is raised even higher. In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video quality, playback, video reliability, high quality viewing, online video success
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
This paper, which has been jointly developed by Akamai and Wuaki.tv — an OTT service provider — covers the importance of satisfying viewer expectations for a broadcast-quality experience by quickly and reliably streaming video online. It explains why it is challenging to do so and outlines best practices for online video delivery. It also explores the option of splitting traffic across multiple content delivery networks (CDNs) versus tightly integrating video player technology with a single CDN in order to improve online video delivery in a strategic manner. Finally, the paper shows how Wuaki.tv chose the latter option and boosted customer retention, customer referrals, and revenues as a result.
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content delivery, online video delivery, broadcast quality, viewer expectations, video streaming
    
Akamai Technologies
Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo
Published By: AWS     Published Date: Jun 15, 2016
Netflix, one of the world’s leading Internet television networks, is using AWS to deliver billions of hours of content monthly, and run its analytics platform for optimum performance of its global service.
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AWS
Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding
    
Balihoo
Published By: BitGravity     Published Date: Apr 22, 2008
This white paper outlines the limitations of proxy cache networks, presents the attributes and benefits of an ideal solution, and suggests that BitGravity has designed a content delivery system that addresses the needs in marketplace at an affordable price.
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cdn, cdns, content delivery, content delivery network, content delivery networks, akamai, limelight, panther express
    
BitGravity
Published By: Bluewater Learning     Published Date: May 17, 2018
The right content, strategically positioned and delivered with the right strategy, will help your Cornerstone LMS — and your other content channels — drive employee engagement and fuel greater business results.
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Bluewater Learning
Published By: Bluewater Learning     Published Date: Aug 29, 2018
The focus on employee engagement as a driver of better business results has gotten so much traction it’s spawned an entire category of solutions within the HCM universe. But if you’re a SumTotal client, you already own a tool that has incredible — but often-overlooked — potential for creating an environment in which engagement can not only flourish, but actually be sustained. It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. To really shape your SumTotal LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect and have a great content strategy. Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results: • Mapping out a plan for engagement success • Understanding the negative effects when you don’t have a content strategy that makes strategic sense for your organization — on employees, leaders, LMS owners, and learning practitioners • Architecting content for engagement today — and for the road ahead • Building the framework for a rich content ecosystem where learners feel at home • Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement It’s all about being ridiculously happy with your SumTotal LMS.
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Bluewater Learning
Published By: Box     Published Date: Jan 16, 2015
The nature of the financial services industry places a myriad of international compliance requirements on a company's IT team, as well as an expectation by its customers to deliver the high test levels of performance and reliability. To survive and thrive, businesses in the industry must not only keep pace with customer demand but gain competitive advantage. Those demands mean the IT team must be at the forefront of adopting emerging technologies. This is certainly true for Orangefield Columbus, who recently experienced significant growth in its multiple databases which led to the serious performance degradation of its existing storage system. By focusing on a proactive data management storage array, Orangefield was able to eliminate resource contention. Download now and examine Orangefield's journey to find a solution that would meet, and exceed, their performance and capacity requirements.
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nexgen, vmware, citrix, flash, financial services, it management
    
Box
Published By: Box     Published Date: Jun 22, 2018
• As the needs of organizations grow more complex, delivering enterprise content that addresses the shift to mobility, usability and flexibility are key. Enterprise SaaS applications are creating demand for a new "inside-out" view of content management, extending capabilities to organizations and users who never had access. Until now. • Download the latest AIIM Tip Sheet, 5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy to learn: o Why you should reexamine traditional ECM-defined processes o How to optimize your SaaS processes o Why SaaS should be part of your content management strategy
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Box
Published By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
As buyers have become increasingly more savvy and better-educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well. This brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.
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sales mastery, b2b, b2b sales, salespeople, better selling, sales training
    
Brainshark
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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cms, content manager, content management system, digital engagement
    
Bridgeline Digital
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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Bridgeline Digital
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