Because you don’t just deliver content. You deliver a customer experience.
We're honored that once again, we've been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management (WCM). We believe this validates Adobe Experience Manager as a forward-thinking vision of what content management can be throughout an entire customer journey. And with the integration of Adobe Experience Cloud and Adobe Creative Cloud, we offer more than a content management platform. It’s a content management powerhouse.
Read the report and learn about Adobe Experience Manager’s strengths according to Gartner — and how you can bring those strengths to your own customer experiences.
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
Published By: Silverpop
Published Date: Jun 15, 2012
Want to turn lost shopping carts, incomplete forms, neglected digital tools and interrupted browsing sessions into revenue? Learn how triggered follow-up messages delivered with the right tone, content and offer can recover many of these lost opportunities.
Published By: Balihoo
Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
In a time when consumers are in control of their content consumption, marketers need to integrate permission-based initiatives into their strategies. Learn how marketers are delivering original content through webinar programs to drive lead generation and customer relationship management.
Published By: Riverbed
Published Date: Oct 17, 2012
Faster page load times for Microsoft SharePoint provides user with a more satisfactory experience. This whitepaper examines how two techniques can optimize delivery of web content both separately and delivering up to 4x improvement.
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
Read the Adobe white paper to learn more about:
• Why you need DAM over other content storage solutions
• How to make the ROI case for DAM
• Companies who have used DAM for success
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Read the Adobe white paper to learn:
• How metadata can help increase brand consistency across multiple channels and devices
• Why marketers need digital asset tools that increase responsiveness to consumers in real time
• The importance of rich media in delivering personalized content that deepens customer connections
Another critical sign of the times is that the Internetdriven
evolution of TV and video is now embraced, rather than spurned, by the TV establishment. HBO, CBS and others are touting new IP-delivered offerings. Charter Communications CEO Tom Rutledge says the number of programmers planning OTT deployments is good for the cable industry, which will have more flexibility in content bundling; and good for the consumer, who will have more choice. And discussing heightened competition
for audiences and ad dollars in VARIETY, Josh Sapan, president-CEO of AMC Networks, referred to “an almost unstoppable trend for technology to facilitate consumer discretion and choice.”
Published By: Monetate
Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies:
• Recognize visitors and customers across devices to deliver connected experiences.
• Optimize bookings funnels to raise bookings conversion rates and revenues.
• Segment customers to deliver truly customized content.
• Decrease the customers time to purchase by serving the right trip, excursion or reservation.
Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences.
Univision achieves cross-platform content parity and a stellar mobile user experience by utilizing over 100 integration points to deliver its content across 90+ unique mobile sites, making it the most comprehensive Hispanic mobile portal.
Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.
Published By: Tribridge
Published Date: Feb 09, 2015
Delivering great content is often the biggest stumbling block to effective learning in many organizations. A sensible content strategy can help any organization jump-start, rebuild, or enhance its learning initiatives.
Published By: MuleSoft
Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges:
-Changing consumer behavior impacting sales and advertising
-The urgent need to deliver content through mobile and other popular digital channels
-An aggressive timeline to launch new channels to gain readership and revenue
The nature of the financial services industry places a myriad of international compliance requirements on a company's IT team, as well as an expectation by its customers to deliver the high test levels of performance and reliability.
To survive and thrive, businesses in the industry must not only keep pace with customer demand but gain competitive advantage. Those demands mean the IT team must be at the forefront of adopting emerging technologies.
This is certainly true for Orangefield Columbus, who recently experienced significant growth in its multiple databases which led to the serious performance degradation of its existing storage system. By focusing on a proactive data management storage array, Orangefield was able to eliminate resource contention.
Download now and examine Orangefield's journey to find a solution that would meet, and exceed, their performance and capacity requirements.
Published By: YouSendIt
Published Date: Sep 17, 2008
In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Find out why countless companies are making the move—download your copy now.
Published By: YouSendIt
Published Date: Nov 21, 2008
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments. Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
Published By: YouSendIt
Published Date: Dec 02, 2008
Discover why sending large e-mail attachments and other digital files is becoming increasingly problematic. Download this informative data sheet now to learn how FTP flaws can result in exposure; why large email attachments aren’t getting through; risks of delivering files via CD-ROM; and how new digital delivery developments make it possible to send large files, fast and securely.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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