To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
As ride-hailing, e-commerce and food delivery services continue to grow, the value of curbside space is increasingly apparent. Though valuable and potentially lucrative, its original design is failing to live up to the needs of today's society. The demand for curbside space is growing, but the asset itself is fixed.
To reduce urban congestion, ensure optimal roadway performance management, encourage new mobility solutions and facilitate on-demand delivery efficiency, it is vital that the curb be better utilized.
In this eBook, gain insight from six visionaries and thought leaders with a stake in the landscape of urban mobility as they share how to better optimize curbside space.
In this Q&Asession, data industry veteran Tony Fisher shares his insights on how –and why –connectivity unleashes an enterprise’s greatest asset -its data.Learn:?What macro trends are driving how companies think about data today??Why has data connectivity shifted from being just a tactical tool to becoming a strategic business priority??Where are businesses falling short in their ability to access and connect to their data?
Despite the thousands of MarTech solutionsavailable today, we’re stillmissing a comprehensive, connected view of our marketing data.Imagine if we could connect the dots.You know you don’t have the fully integrated picture of your marketing data, but how do you troubleshoot, whom and what should you ask?Here’s a check listof questions and exercises to help you discover your data and process bottlenecks. Are you ready?
In this guide you’ll learn tips to improve processes including, how you book and manage travel, to how your team communicates on the road. Your time is valuable and business travel shouldn't get in the way of that. Download the guide for 7 actionable tips and tools you can start implementing with your team today.
"Security analysts have a tougher job than ever. New vulnerabilities and security attacks used to be a monthly occurrence, but now they make the headlines almost every day. It’s become much more difficult to effectively monitor and protect all the data passing through your systems. Automated attacks from bad bots that mimic human behavior have raised the stakes, allowing criminals to have machines do the work for them.
Not only that, these bots leave an overwhelming number of alert bells, false positives, and inherent stress in their wake for security practitioners to sift through. Today, you really need a significant edge when combating automated threats launched from all parts of the world.
Where to start? With spending less time investigating all that noise in your logs."
"The fast pace of innovation demanded by today’s digital businesses challenges traditional processes for the deployment and governance
of application delivery and supporting infrastructure. To address the increased pace of change, many organizations are transforming by adopting DevOps: a set of practices which employs continuous integration processes, breaking down the silos between development and operations teams.
As cycle times accelerate, and development teams adopt more Agile delivery methodologies, the traditional model for application security can be a drag on the speed and agility inherent in a continuous integration process. This creates a natural friction. Security teams can be perceived as slowing down or blocking delivery. At the same time, however, the apps are exposed to significant threats.
The goal of continuous integration is to deliver more frequent releases with more new capabilities to market, faster. It’s all about speed."
"Safeguarding the identity of users and managing the level of access they have to critical business applications could be the biggest security challenge organizations face in today’s assumed- breach world.
Over 6,500 publicly disclosed data breaches occurred in 2018 alone, exposing over 5 billion records—a large majority of which included usernames and passwords.1 This wasn’t new to 2018 though, as evidenced by
the existence of an online, searchable database of 8 billion username and password combinations that have been stolen over the years (https://haveibeenpwned.com/), keeping in mind there are only 4.3 billion people worldwide that have internet access.
These credentials aren’t stolen just for fun—they are the leading attack type for causing a data breach. And the driving force behind the majority of credential attacks are bots—malicious ones—because they enable cybercriminals to achieve scale. That’s why prioritizing secure access and bot protection needs to be part of every organ
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work.
Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1
As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
There will be a ransomware attack on businesses every 14 seconds by the end of 2019 . Every 40 seconds, one of those attacks will prove successful , with devastating effects ranging from permanent loss of irreplaceable data to life-threatening interruptions to patient care. In years past, expert malware authors packaged up their know-how into costly exploit kits sold on the underground market. Cyber criminals had to recover high upfront costs before launching a campaign and realizing a profit. Today, ransomware-as a-service groups like Satan make it easier than ever before for would-be cyber criminals with minimal technical skills to launch attacks, offering free ransomware toolkits and hands-on help to manage campaigns and extort payments. Read our white paper to learn how CylancePROTECT® prevents Petya, Goldeneye, WannaCry, Satan, and many more from executing, with machine learning models dating back to September 2015, long before the ransomware first appeared in the wild.
There is now broad consensus among security professionals that artificial intelligence (AI) technologies can play an important role in reducing cyber risks. Exactly what that role is, however, and how it will evolve over time remains unclear for respondents to a new SANS Institute research study sponsored by BlackBerry Cylance. Opinions varied about the maturity of AI, its benefits and risks, and the baseline requirements for an AI-enabled security solution. Download the report today for the complete survey results and learn: 1) How perceptions of AI vary across industry sectors and organizational roles and responsibilities; 2) How AI technologies compare and contrast with human intelligence; 3) How machine learning is driving advances in the field; 4) What respondents believe to be the greatest risks and benefits of AI; and, 5) The most significant barriers to broader AI adoption.
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
Published By: Masergy
Published Date: Sep 18, 2019
Slow is the new broken, and SD-WAN is helping IT teams move at the speed of today’s digital innovation. But an SD-WAN investment requires you to make critical decisions around architectural design, the use of broadband connectivity, and security. How do you navigate those decisions and identify the right service provider? Zeus Kerravala, Founder and Principal Analyst at ZK Research, offers his guide to investing in SD-WAN.
Artificial Intelligence (AI) is arguably the greatest untapped resource to transform customer and business outcomes. The impact of this technology on customer experience, employee efficiency and profits is truly transformational—especially for contact centers.
Companies must adapt in today’s era of constant digital disruption, but that doesn’t necessarily mean exhaustive technology shifts. Small, practical investments in AI present little risk and offer significant returns. Learn about the ROI of CX transformation in AI for CX: Practical Investments, Proven Return.
More than a trend, AI is a customer experience transformation that you can’t afford to ignore. Discover the practical investments in AI that your contact center must consider today — and the truly significant returns on the horizon
LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the needle for you business is a delicate balance. Many leaders struggle with finding the right balance of building an authentic brand.
To help you begin building your brand, establish your voice, and drive business and opportunity for yourself and your team, this guide will answer the following questions about effectively using LinkedIn:
Does building my brand help me close deals?
How can the platform move the needle for my pipeline?
What is proper etiquette when communicating with peers?
How do I enable my sales team to incorporate LinkedIn into the outbound efforts?
Download today to establish your presence on LinkedIn!
We’ve heard it before. A data warehouse is a place for formally-structured, highly-curated data, accommodating recurring business analyses, whereas data lakes are places for “raw” data, serving analytic workloads, experimental in nature. Since both conventional and experimental analysis is important in this data-driven era, we’re left with separate repositories, siloed data, and bifurcated skill sets.
Or are we? In fact, less structured data can go into your warehouse, and since today’s data warehouses can leverage the same distributed file systems and cloud storage layers that host data lakes, the warehouse/lake distinction’s very premise is rapidly diminishing. In reality, business drivers and business outcomes demand that we abandon the false dichotomy and unify our data, our governance, our analysis, and our technology teams.
Want to get this right? Then join us for a free 1-hour webinar from GigaOm Research. The webinar features GigaOm analyst Andrew Brust and special guest, Dav
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
The following guide looks at 6 characteristics that define today’s most compelling commerce environments, and how the right mix of adaptive, intelligent solutions can optimize performance and ultimately be your most intelligent associate, 24 hours a day, 7 days a week, anywhere in the world.
Amp Up the Power of Commerce with AI and Analytics
Bring the Customer Journey Full Circle
Tap into Heightened Data Security and Privacy in the Cloud
Companies today understand there are significant business benefits to modernizing and automating their IT processes. By doing so, they can improve operational efficiencies, boost productivity and agility, reduce costs and — with the resultant savings — invest in new initiatives and innovations to become even more competitive.
But how do you go about transforming IT infrastructure and operations, and how do you measure progress? After all, efforts to harness IT transformation as an engine to drive business transformation have been underway for years and will continue into the foreseeable future.
Fortunately, a ready source of detailed IT transformation insights exists. For nearly a decade, Dell EMC and VMware have helped CIOs define and prioritize the steps needed to transform their IT organizations as part of a series of IT Transformation Workshops with their customers
Today, a great deal of work happens through devices, apps, and digital experiences—and people increasingly pay attention to those experiences as they decide where to work. That means IT is more important than ever in helping the business attract and retain great talent. When IT builds employee experiences that are streamlined and simple at every point—from onboarding to day-to-day tasks—they help ensure a workforce that is engaged, motivated and productive.
Published By: Corrigo
Published Date: Sep 12, 2019
We’re living in a new era defined by data, analytics, and intelligence. It can sound overwhelming, but once you understand how to make all this information work for you, it becomes really exciting.
The Intelligence Economy has already changed our day-to-day lives, and it’s revolutionizing the world of facilities management. The best FMs don’t just understand this change – they embrace it.
With a better handle on intelligence, you will see immediate results. From warranty enforcement to asset repair vs. replacement decisions, Corrigo’s collective intelligence can improve your bottom line and make you better at your job.
Read on to learn how Corrigo makes the Intelligence Economy work for you.
Published By: Anaplan
Published Date: Sep 11, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, it’s utterly inadequate. A disconnected process can’t keep pace with a dynamic market.
Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line.
Download this paper to learn:
Six essential phases of S&OP
An in-depth exploration of each phase
How to make next-generation S&OP a reality with cloud-based technology
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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