Published By: Marketo
Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy.
Download The Definitive Guide to Account-Based Marketing to learn:
• How to create a solid ABM strategy to meet your goals
• What stakeholders to involve across the organization
• How to identify, prioritize, and profile the right accounts
• What content you need to support an ABM strategy
• Which channels to leverage and how to coordinate them
• How to measure the effectiveness of your ABM strategy
Learn how connecting a Data Loss Prevention (DLP) system to an access governance solution can enable organizations to make informed decisions within a proper access governance framework, appropriately evaluate and manage risk, and obtain maximum benefit from their chosen DLP solution.
Published By: Mimecast
Published Date: Oct 25, 2010
A successful Data Leak Prevention system will address the issue of email by policy, in a way that integrates with the systems your business has in place to address governance, risk and compliance rather than through a series of standalone tools.
A comprehensive solution for leveraging data in today's financial industry. Most organizations realize that the key to success lies in how well they manage data—and the banking industry is no exception. From customer statistics to strategic plans to employee communications, financial institutions are constantly juggling endless types of information.
With ever-increasing data growth worldwide, organizations must find smarter ways to store and manage their massive volumes of data. Learn how IBM® Tivoli® Storage Management software solutions help to maximize your current storage environment and reduce operational and capital costs while improving service and managing risks.
Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts and deploy results to the people who can use the information to eradicate fraud and recoup money.
Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web application.
Does your organization have sensitive data stored across the globe?
Learn how understanding the global cyber threat landscape can help evaluate the potential risks of doing business in certain nations in this report.
Vulnerabilities in web applications are a major vector for cyber-crime. In large organizations, vulnerable web applications comprised 54% of all hacking breaches and led to 39% of compromised records, according to the 2012 Data Breach Investigation Report by Verizon Business.
This paper describes how large enterprises can effectively discover, catalog and scan web applications to control this major risk vector as part of their organization’s overall vulnerability management program.
According to Forrester, most organizations today are only using 12% of their available data and only 37% of organizations are planning some type of big data technology project. At a time when companies are seeing volume of information increase quickly, it’s time to take a step back and look at the impact of big data.
Join Mike Gualtieri, Principal Analyst at Forrester, for this webcast exploring the importance of integration in your big data initiatives. Discover how your ability to operate, make decisions, reduce risks and serve customers is inextricably linked to how well you’re able to handle your big data.
Continue on to gain insight into:
•3 key big data management activities you need to consider
•Technologies you need to create for your big data ecosystem
•A multi-dimensional view of the customer is the holy grail of individualization
•Overcoming key integration challenges
Published By: Intralinks
Published Date: Oct 30, 2014
Are you struggling with finding an enterprise collaboration solution that’s both easy to use and secure enough for your organization to share information outside the firewall?
With the infiltration of consumer devices and applications into the enterprise, it’s even more difficult to control access to confidential data while enabling employees to get work done. This 16-page Buyers Guide to Enterprise Collaboration addresses the three key drivers of the selection process:
Risk management strategy
Accelerating business productivity
Improving IT efficiency
Even if you are already in an RFP process, or just starting to figure out your requirements, this Buyers’ Guide provides insight into the factors you should be considering, keepi
Published By: Intralinks
Published Date: Jan 16, 2015
The increased mobility of the workforce is changing the way we work. Business users want the flexibility to share and collaborate on content that drives their business while IT needs to ensure the security of that data, no matter where it goes. An effective enterprise collaboration solution must consider people, processes and technologies to be effective, but where to begin?
This comprehensive Buyer’s Guide offers guidance on how to develop your organization’s requirements with regard to:
Risk management – avoiding data breaches and loss of information that can result in non-compliance
Business productivity - allowing for secure collaboration while enabling teams to work anywhere on any device
IT efficiency - supporting the full breadth of external business content requirements while integrating with existing applications and protocols
This Buyer’s Guide offers a holistic approach for your evaluation process by examining the granular aspects of enterprise file sharing, as well as i
Health care organizations face a variety of security challenges—from the growing presence of online personal data to new methods of accessing and transferring medical information. Protecting sensitive data requires more vigilance than ever.
Learn how your IT security peers are responding to threats from mobile and cloud technologies to address these open systems in this latest SANS survey:New Threats Drive Improved Practices: State of Cybersecurity in Health Care Organizations. Inside you’ll see all the results—revealing better awareness of risks with improved commitment of resources and support.
Download now to learn more about how leading health care organizations:
Assess information ecosystems — to understand gaps in infrastructure
Establish data-centric security controls — focusing on information, not just infrastructure
Manage identities — tying data controls closely with identity and access management
Invest in incident response — documenting and maintaining a formal response p
Choosing a solution for Vulnerability Management (VM) is a critical step toward protecting your organization's network and data. Without proven, automated technology for precise detection and remediation, no network can withstand the daily onslaught of new vulnerabilities that threaten security.
In this brief 23-minute on-demand Webinar, opinion leaders from Pillar Data Systems and industry experts from featured analyst firm, Gartner, Inc., break down the challenges that today's organizations face and help them to select a flexible storage platform that will adapt to changing business and application requirements while minimizing risks and reducing management complexity.
This white paper provides a top-level overview explaining what business analytics can do for your company - and the 8 key steps to accelerating product innovation, optimizing pricing and discovering drivers of financial performance.
The traditional managed reporting approach to BI is challenged to keep up with changing demand for business information. This research finds that providing business users with highly visual/interactive tools can help ensure they get what they need.
This white paper reveals the results of a Bloomberg Businessweek Research Services survey of 930 respondents globally on the current state of business analytics within organizations. You'll discover how and why the use of analytics is growing!
Learn what criteria distinguished certain companies as top performers within the SMB sector, the factors to consider when assessing your organization's BI competency and the required actions to achieve best-in-class performance.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW