This paper presents the 5 most common practices that result in losing a customer and how to avoid those pitfalls. You'll also learn how more customer-centric measures can help you deepen and grow relationships with your most valuable customers.
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.
This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.
This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
This whitepaper details how predictive analysis can help your business. Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the technology sector.
Published By: SPSS, Inc.
Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business. Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
Looking beyond storage, HP Converged Infrastructure solutions enable your business to unleash the potential of your data center and reduce risk. Overcome IT sprawl with simplified management and implementation, enhanced performance, improved availability, and the economies of open standards and connectivity. For the business, this means faster time to revenue, increased agility, lesser risk, and lower cost of operation. HP delivers better value of convergence than other vendors do.
This white paper will discuss how big data analytics, coupled with the right facilities and asset management software, can provide next-generation opportunities to improve facilities and asset management processes and reutnrs. It will examine how different organizations successfully use big data generated by their facilities and assets to help increase revenue, power operational efficiency, ensure service availability and mitigate risk. Most importantly, this white paper will reveal how your organization can leverage big data analytics to achieve similar benefits and transform the management of your organization's facilities and assets-and ultimately, your business.
Published By: Marketo
Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy.
Download The Definitive Guide to Account-Based Marketing to learn:
How to create a solid ABM strategy to meet your goals
The growth of structured data from databases, e-mail and other applications has been exponential. The increasing flood of data can lead to a host of problems — failing to recognize that data storage must be managed as a critical resource often results in a very difficult environment to manage, a higher cost of ownership, less responsiveness to change and added risk to the business. This white paper discusses how a dedicated, optimized network storage solution can increase data availability and reduce operating costs by simplifying management and improving capacity utilization.
This white paper will outline the components of the Banking Data Warehouse (BDW) and how they assist financial institutions to address the data modeling and data consolidation issues relating to the Basel II Capital Accord.
Does your business need to safeguard information, keep auditors and regulators satisfied, and improve data quality? Data governance is the answer. This informative video outlines the latest challenges and best practices in data governance. IBM data governance solutions help businesses with:• Audit and reporting • Data architecture/infrastructure • Data quality • Information lifecyle management • Metadata/business glossaries • Organizational design/development • Policy/risk management • Security/privacy/compliance • Stewardship/value creation
Published By: Avalere
Published Date: Apr 02, 2007
Laptops, USB devices, and other endpoint devices foster a flexible and more productive work environment, yet also increase a company's exposure to the loss or theft of critical information. Avalere inventories, protects, and controls your company’s laptop, desktop or removable storage device information to mitigate risks of lost or stolen equipment.
As third party data breaches have increased in recent years, regulators and organizations have moved from relying solely on static questionnaires and assessments, to continuously monitoring the security of vendors. Learn how financial institutions have adopted a continuous monitoring approach for their vendor risk management programs.
A number of high-profile security breaches over the last two years have highlighted the damage that a rogue systems administrator or stolen privileged credentials can cause. Today, fewer than half of all business organizations have deployed the type of privileged identity management (PIM) solution that could help improve the situation.
This Ovum Decision Matrix (ODM) provides an in-depth view of the leading PIM solutions that are available to deal with these issues. It compares their technology, the market position each vendor has achieved, their ability to execute, and the overall maturity of each offering.
Within any organization, the most dangerous users are those with privileged access to the company’s
most valuable and sensitive data assets. This includes systems administrators, business managers,
partners, suppliers, and service providers, and also takes into account the automated interactions
between business machines, systems, and applications. Privileged access has always been a
high-risk issue, but for too long, organizations have not understood or have chosen to ignore the risks,
preferring instead to rely on the integrity of the individuals and systems involved.
A number of high-profile security breaches over the last two years have highlighted the damage that a
rogue systems administrator or stolen privileged credentials can cause. Today, fewer than half of all
business organizations have deployed the type of privileged identity management (PIM) solution that
could help improve the situation. This Ovum Decision Matrix (ODM) provides an in-depth view of the
leading PIM solution
Do Android’s dessert-named updates improve device and data security enough to work for the enterprise?
Android has long ruled the consumer market. Now, the latest security advancements from Google and device manufacturers, and support for Android by leading EMM solution providers, are expanding its presence in the enterprise. To help ensure security and compliance with industry standards and government regulations, enterprises need a way to protect and manage the wide range of available devices, versions, and idiosyncrasies of the world’s most popular mobile operating system.
Essentials for your organization’s first MDM deployment.
IBM’s security platform provides the security intelligence to help organizations holistically protect their people, data, applications and infrastructure. IBM offers solutions for identity and access management, security information and event management, database security, application development, risk management, endpoint management, next-generation intrusion protection and more. IBM operates one of the world’s broadest security research and development, and delivery organizations.
Predictive analytics provide the foresight to understand cybersecurity risk exposure.
Cybersecurity strategies often consist of “whack-a-mole” exercises focused on the perpetual detection and mitigation of vulnerabilities. As a result, organizations must re-think the ever-escalating costs associated with vulnerability management. After all, the daily flow of cybersecurity incidents and publicized data breaches, across all industries, calls into question the feasibility of achieving and maintaining a fully effective defense. The time is right to review the risk management and risk quantifcation methods applied in other disciplines to determine their applicability to cybersecurity.
Security scoring is a hot topic, and rightfully so. When evaluating ways to integrate these scores into your cybersecurity strategy, be sure to look for an empirical approach to model development. The FICO Enterprise Security Score is the most accurate, predictive security score on the market.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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