The popularity of integration platform as a service (iPaaS) started with business users looking to gain control and share data among their proliferating SaaS apps?without needing IT intervention.
iPaaS was then adopted by IT to support business users to ensure security measures were being maintained and to provide more of a self-service environment. Now, iPaaS has evolved from a niche solution to taking a much bigger role:
Read this whitepaper to learn about:
Drivers for cloud integration
Five emerging uses cases for iPaaS that enable better responsiveness, APIs, event-driven capabilities, human workflows, and data analysis
Questions to ask when evaluating your current solution
Whilst businesses of all kinds are utilizing data analytics, many are still only using it to make simple changes that lead to a set of rigid processes. Whereas the more customer-focused organizations are realizing that to deliver exceptional experiences, they need to be able to react to customer data in real-time and predict what might happen next. And that means going beyond simple analytics.
Read our whitepaper to discover what analyst firm Forrester has identified as the Enterprise Insight Platform, technology designed to enable companies to transform into truly data-driven businesses.
Expanding analytic capabilities are critical to digitizing the business, optimizing costs, accelerating innovation, and surviving digital disruption
Historically, manufacturers were almost solely focused on reducing costs by applying automation and analytics to engineering, R&D, manufacturing operations, and quality organizations. Even though the strategies used within these areas are still needed, they are not sufficient to ensure business survival and continuity in the age of Industry 4.0 and the IoT.
Today, it is paramount that smart manufacturers broaden their scope because disruptive innovations in data acquisition, storage, and analytics technology have enabled an entirely new degree of automation and virtualization, promising a complete 360-degree high-fidelity virtual data-driven integrated views of all operations—from suppliers and supply chains, through equipment, processes, and manufacturing practices, to final product testing and customer satisfaction.
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Published By: Turbonomic
Published Date: Jul 05, 2018
Turbonomic enables organizations to understand - and compare - the precise costs of migrating optimized workloads from on-premises data centers to the public cloud, including licensing models and discounting mechanisms such as RIs and Azure Hybrid Use Benefit (AHUB).
This on demand webinar explains the Turbonomic process, including customer case studies.
SIEM (security information and event management) software offers a lot of promise, but legacy SIEMs simply can't keep up with the rate and sophistication of today's cyberattacks. Organizations today require access to analytics-driven SIEMs that combine a big data platform that is optimized for machine data with advanced analytics, threat detection, monitoring tools, incident response tools and multiple forms of threat intelligence.
Download your complimentary copy of “The Six Essential Capabilities of an Analytics-Driven SIEM” and learn how to dramatically improve your security posture, advanced threat detection and incident response.
Alice Bluebird, a quirky security analyst for hire, is hunting down a nation state of hackers thirsty for the recipes of Frothly, a cutting-edge craft brewery. Follow Alice as she works to solve the mystery of the breach. Did she catch the incident before the hackers managed to steal Frothly’s super secret formulas? Did the hackers act alone or — scarier yet In this light hearted graphic novel “Through the Looking Glass Table”, discover how machine data, as well as an analytics-driven platform, log management, SIEM, UEBA and SOAR solutions, can help anyone — IT managers and sophisticated SOC analysts — better understand and respond to incidents, breaches, phishing attempts, insider threats and more.— did they have help from the inside?
"Read the whitepaper from Human Resource Executive® to learn how data-driven technology can help you:
Save time by cutting down on paper-pushing tasks
Renew focus on important HR strategies
Use the same HR systems as Fortune 500 companies without breaking the bank"
Published By: Rackspace
Published Date: May 15, 2019
The guide to how SQL Server 2008 end-of-service can drive IT modernization.
End-of-service presents serious risks to your organisation if you don’t deal with it correctly—or worse—if you don’t deal with it at all, including the
loss of access to critical security updates and Microsoft hotfixes. Also, if you don’t take action, your organisation will be exposed to potential disruption from hackers and malware. That means valuable customer data could be exposed to attack, risking monetary and reputational damage. And from a regulatory standpoint, there could be compliance issues with rules such as HIPAA, PCI, and GDPR.
On the other hand, if you take well-considered action that aligns with your long-term strategy, end-of-service is also an opportunity for data estate
In this e-book, we’ll discuss how migration to Azure as part of your fix for SQL Server 2008 end-of-service solves for all these, and opens doors for the future of your data-driven business.
Maximising data value – ensuring the right data is in the right place, with the right people at the right time – is a vital element of digital transformation. But achieving this means optimising data delivery, and that means optimising storage performance.
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy.
Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014.
Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team.
Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
Published By: Workday
Published Date: Jul 05, 2019
How can your growing organisation scale effectively and remain competitive? A strong HR core can help.
This playbook from HR guru Jason Averbook and Workday offers step-by-step instructions for building an HR foundation that helps teams achieve success across your organisation.
Read now to learn how the right technology enables you to:
? Streamline HR processes
? Better engage your workforce
? Deliver timely data-driven insights to stakeholders
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
PayerView, an annual healthcare payer rankings report by athenahealth, uses objective, data-driven methodologies to analyze the payer-provider relationship. The 2013 healthcare payer rankings report, which covers industry trends in 2012, does not show dramatic industry changes over the year, but highlights areas where there could be trouble as industry changes emerge.
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
Did you know that the average health of marketers’ data is only “questionable?”
Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage.
• The trends and pitfalls every data-driven marketer needs to know
• The true state of B2B marketing data quality
• Benchmarks for assessing your own data quality
• Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016
Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage.
What We Uncovered:
- 73% of analytic professionals claim to work for an analytically-driven company
- Only 42% of companies have a strategy for using analytics across the enterprise
- Just 38% of companies share results of their analytic insights outside their department
- 81% of organizations rely on 3rd parties for at least some portion of their analysis
Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
By making use of the right technology, transportation and logistics (T&L) companies can reinvent their industry with superior customer service, increased revenues, and reduced costs.
This whitepaper looks at the obstacles facing the T&L industry and examines how fleet planning and trip analysis software businesses can help by enabling faster and smarter data-driven decision-making.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE can help T&L companies improve fleet management.
Operational readiness depends on rich location data. When managing logistics and tracking high-value assets, there is no room for error and our new data-driven world demands richer, smarter advanced mapping and navigation services.
The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors—including Google, TomTom and Mapbox—and it named HERE the “undisputed leader” in location based services.
Counterpoint recognized HERE for its integrated analytical capability and commitment to open partnerships, allowing for custom operational requirements and a truly mobile location intelligence platform.
See how HERE provides the industry leading tools and expertise to process that data—streamlining the logistics supply chain, boosting responsiveness, and guaranteeing mission success.
For 100% operational readiness in a data-driven culture, you need an optimized location platform.
Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements.
Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space.
Download this free report to learn more about
Why HERE topped Google to take 1st place in the ranking
The relative strengths and weaknesses for each vendor- including data, enablers, and features
The strategies vendors use to stay responsive towards changes in technology and trends
To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.
While the retail industry has made great stri
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Despite the greater frequency of extreme weather events occurring around the globe, freight still has to be delivered on time and on a year-round basis. Truck drivers often find themselves driving through rain, snow, sleet, hail, fog, ice, thunderstorms, tornadoes and high winds. While drivers aren't generally expected to stick to pre-planned routes in extreme weather, fleet managers don’t really have the capacity to outline every possible alternate route in anticipation of a future hazardous weather scenario.
Data-driven route planning saves fuel, prevents accidents and improves ETAs, which is why many logistics companies are turning to advanced supply chain optimization solutions with real-time weather alerts and rerouting functionalities. Today, tech-savvy fleet managers are looking for exactly this type of tech innovations to provide them with a sharp competitive edge in an already crowded industry such as long-haul logistics.
As one of the world's leading location platforms, HER
In this book, we are going to look at the key trends driving the modernization of data infrastructure. We’ll see how organizations are adapting and flourishing in a data-driven world. For some time, headlines have been around the internet of things (IoT),
big data and data analytics. While these developments are important, the reality is that you cannot take full advantage of them without modernization. We’re going to look at these trends and priorities in detail, then look at the three key drivers of modernization: governance, mobilization and analytics. We’ll also consider the technologies that make up modern data infrastructure including artificial intelligence (AI), flash storage, converged and hyperconverged platforms and software-defined infrastructures. By making sense of data, we make sense of the world. With more data than ever before, we have the tools to turn all that information into intelligent innovation and change the way the world works.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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