Companies today are as distributed as their customer base, with branch offices and
satellite locations scattered well beyond traditional boundaries. For many, these
distributed sites are the face of the company to the customer, with most—if not all—
customer interactions occurring in these locations and not in the corporate headquarters.
Banks and finance centers, retail stores and even urgent care centers all fit within the category
of the branch office, with each location connected to the corporate headquarters and, increasingly
each other. Together, they make up the distributed enterprise. However, each location is
its own entity and must be able to operate independently of headquarters to ensure business
can continue even if one or other locations experience technical issues.
Distributed locations, therefore, must be equipped to handle all manner of customer interactions
– and evolving customer expectations—and do so in a way that anticipates what the customers
want next. From pers
In seven simple steps, eBusiness, Customer Experience and Contact Center professionals can right channel online customer service inquiries, boosting sales and customer satisfaction while reducing customer service costs.
This report looks at customers’ and businesses’ attitudes toward usage of multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve the customer communications across channels.
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
This paper gives the reader an overview of the functionality of IBM's WebSphere Customer Center, and explains why IBM is the strategic partner that more Fortune 500 companies select as their strategic platform for Customer Data Integration.
Published By: NetSuite
Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
Management of user ID accounts is expensive for business, frustrating for users, and open to abuse. A user account Helpdesk in a large organization typically deals with many thousands of Helpdesk calls each year, and the costs surrounding this are significant. Any operation that requires human intervention can become a bottleneck during especially busy periods.
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Published By: Campaigner
Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
Insurers are renewing their focus on top line growth-seeking ways to increase premium volumes while at the same time improving profitability. Properly interacting with customers creates revenue on all ends. Read on to learn about key user interaction
Contact centers have long played a vital role in the insurance industry. Prospects and customers use them to get product information and quotes and then submit applications. Insurance agents and advisors rely on contact centers to tap into expertise and handle business and technical issues. Policyholders and members make inquiries or changes to their policies, or conduct financial transactions. Claimants call in to report accidents and check on the status of their claims. The list could go on, but the meaning is clear. Contact centers are major contributors to many key parts of the insurance business, especially the parts that require direct interaction with customers or agents. As a result, contact centers now play a critical role in an insurer’s journey toward becoming more customer-centric.
Business relationships have always been based on interactions. Until now most of these interactions have been through conventional means, such as the telephone. But now more and more of your business interactions are over the Internet, and this trend will continue for the foreseeable future. Are you ready to handle this change?
Published By: Genesys
Published Date: Jan 27, 2009
In this document, Opus Research offers seven ways SIP (Session Initiation Protocol) can revolutionize customer care in your enterprise. More specifically, we evaluate deployments that involve SIP and provide case studies that integrate Genesys SIP the Customer Interaction Manager (CIM), Genesys Voice Platform (GVP), and Business Process Routing from Genesys Telecommunications Laboratories.
Today’s customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing. This means more than simply doing the same things over in the new channels. It requires new ways of exploring customer trends and preferences, and being smarter about responding to these factors.
Sixteen years ago, Seth Godin wrote one of my favorite industry books, Permission Marketing, which would prove to be eerily prophetic. Godin advocated a revolutionary approach to “turning strangers into friends and friends into customers” by eschewing traditional unsolicited marketing communications. Instead, he suggested that companies “date” their customers – first offering incentives to engage (essentially asking for permission to interact, possibly with a freebie or discount), then using the knowledge gleaned from those interactions to speak to customers as friends.
In 7 simple steps, eBusiness professionals can boost sales and customer satisfaction while reducing customer service costs by delivering the right information and service to the right customer at the right time. Find out how!
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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