Published By: Genesys
Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources.
This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement.
Read the report to get a detailed look at:
• The strategies that differentiates an Iconic firm from other businesses
• How strategies vary across regions based on maturity and customer expectations
• Future innovation management and technology
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there.
- How a unified platform lets you easily manage and refine customer experiences
- Three steps to deliver great digital experiences on all devices
- The roles of personalization, analytics, and asset management?
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want.
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy.
Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
There are three things that senior executives in the financial services industry want from their investments in computing systems. They are the same three things these institutions require for their very survival. First is unwavering security. The integrity of customer accounts and records is paramount to maintain trust across the financial ecosystem. Cybercrime is anathema to the core function of banking and cannot be tolerated. Next is captivating, personalized experiences based on real-time data analytics leading to instantaneous customer fulfillment. And finally, there is the essential delivery of these secure experiences while providing a cost and efficiency advantage over competing solutions
Published By: Acoustic
Published Date: Oct 31, 2019
Acoustic is a Leader in The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.
Your customers want the personalized, relevant experiences that cross-channel campaign management (CCCM) can deliver. So how do you select the right tools for your needs?
Forrester evaluated CCCM solutions for marketer tools that provide:
Enterprise customer data management
Segmentation and audience tools
Orchestration for digital and offline channels
You’ll see why Acoustic is a Leader in this evaluation of CCCM tools.
Not ready to access the report just yet? Learn how Acoustic can transform your marketing with the power of AI.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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