Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
Published By: Polycom
Published Date: Feb 25, 2015
Video is already being utilized in most enterprises to some extent. The era of pervasive video has arrived, and with it the need to manage video holistically across the enterprise and throughout its lifecycle. Developing a proper strategy for management and governance can yield a competitive advantage especially when it is focused on key business outcomes.
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
With over 1 billion active users and counting, itís no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, itís now a platform that can help you find and meet your customersóright at their fingertips. But how can you start reaping the benefits for your business?
In our new guide The E-commerce Guide to Marketing on Instagram, youíll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey.
Designed with marketers in mind, this practical guide also covers:
Working with AdRoll to get the most out of the platform
The Dos and Doníts of advertising on Instagram
Insightful case studies
Actionable tips on everything from branding your profile to creating Instagram ads
So, if youíre ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
Discover how deploying functionality for loyalty management in SAP Customer Relationship Management helps you collect valuable data that enables you to enhance the customer experience. You can then increase customer retention and foster development of a community of customers who serve as advocates for your business.
Published By: DNN Corp.
Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers.
Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Vendors' positions in this Magic Quadrant reflect the growing demand for cloud-based customer service applications to support agents who engage with customers through multiple channels. Learn how the Lithium Platform can help develop a support community, customer engagement on the cloud, and provide multi-channel customer analytics tools.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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