An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Online payments giant Paypal drives global innovation with a forward-looking perspective, ‘fail-fast’ structure and customer-centricity. It shares how Singapore’s strong research institutions, fast-growing tech startup scene, and good talent is enabling its innovation priorities.
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
In its annual Magic Quadrant for Merchandise Assortment Planning, Gartner Analyst Robert Hetu, states loud and clear that, “now is the time for multichannel retailers to invest in assortment management applications that drive customer-centric assortments.” Oracle is one of the top 5 suppliers that provides all functional capabilities and continues its position in the leadership quadrant.
NICE inContact has been recognized as a Leader in the new Gartner report:Magic Quadrant for Contact Center as a Service, North Americafor the fifth consecutive year. NICE inContact achieved the highest and furthest overall position for its ability to execute and completeness of vision.
There has never been a better time to modernize to a cloud contact center. Make a smart buying decision with new, independent analysis of leading cloud contact center providers, including NICE inContact.The 2019 Gartner Magic Quadrant Report for CCaaS includes a rigorous, independent evaluation of all the leading cloud providers to help you select the right tech partner for your contact center.
Download your complimentary copy of the report that includes:
• Gartner’s independent evaluation of the Contact Center as a Service market
• Why NICE inContact continues to be named a Leader
• Vendor strengths and cautions to aid in your buying process
NICE inContact has been recognized as a Visionary with the furthest overall placement for Completeness of Vision in 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe.
The Gartner report states, “A single contact center application supporting all channels offers better support for familiar tools applied across all interaction-handling scenarios, and the ability to leverage a cloud application ecosystem to build out more customer-centric capabilities.”
Technology trends are converging to create a perfect storm in the world of commerce-empowering customers while raising the bar for companies to meet new, more demanding customer expectations. Read this report to learn about solutions and services delivered by IBM and its Business Partners to help midsize companies market and sell more effectively.
The global financial crisis of 2008 still reverberates today. Sluggish economic growth, stricter regulatory requirements and rapidly changing consumer behavior are placing unprecedented demands on the banking industry. In recent years, banks – particularly those with substantial retail operations – have relied on the lethargy of their customers to maintain their business. Customer loyalty has been based more on proximity of local branches and convenience of ATM networks than the quality of customer care or products and services priced and tailored to a bank’s best customers. In response to the financial crisis, banks have focused on wringing complexity and costs from their systems – exacerbated by mergers and acquisitions – while dealing with new and tighter regulations. Yet, their traditional “one-size-fits-all” mass-marketing approach to customers has remained constant.
Earning and keeping your customer’s trust is one key to long-term success. In
today’s digital world, your customers expect product and service innovations at an
increasingly rapid pace. At the same time, customer privacy and data security are
under close scrutiny.
These trends help to explain why organizations are migrating to Amazon Web
Services (AWS): to benefit from the agility, scalability, and security that it offers.
AWS has always put cloud security first. This security-centric approach not only
helps you more effectively protect your data on AWS, but can also help you meet
security and compliance standards.
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing.
What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
Today, organizations need levels of flexibility, integration, and visibility that are beyond what those systems were designed to deliver.
Published By: Sitecore
Published Date: Mar 03, 2016
By hearing their story, you’ll get the following questions answered: What are key steps to consider when adopting customer-centric business objectives?
In what ways has Sitecore been a sustainable platform for Uponor’s digital growth?
What methods can you use to develop your organization's digital vision?
Start on the road to marketing maturity!
Published By: Sitecore
Published Date: Jun 28, 2016
Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it’s time to stop talking about customer centricity and do something about it.
Listen to this webinar, presented by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, and Scott Anderson, CMO, Sitecore, to hear what businesses need to do to create exceptional customer experiences.
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
Published By: Marketo
Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
Published By: nFusion
Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include:
1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys.
2. Ensuring website content is produced and presented according to evolving customer experience needs.
3. Putting a premium on program management and collaboration to identify and avoid blind spots.
Read more to discover in depth details about these three factors.
In this study, "From Sentiment to Insight: How Social Networking Can Support Engaged, Customer Centric Retailing," learn how retailers can mine the data available in Social Networks to gain a look into the hot buttons and trigger points of millions of potential shoppers.
Find out how discrete manufacturers are becoming truly customer-centric by pursuing or planning a variety of initiatives, including the improvement of customer service and the closer integration of customers into product design.The greatest impact is expected from plans to implement demand-driven manufacturing.
With IBM MobileFirst and IBM’s Smarter Process, you can redesign how you deliver services and support more streamlined business processes. Therefore, you can help enable your customers to have a more superior mobile experience.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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